RTC Relationship Marketing has been selected as the agency of record for Audi of America. The marketing agency will be responsible for boosting communications with the public and increasing customer loyalty, as well as working to bring in new clients.
Audi of America has 270 dealerships within the United States. The company sells a complete line of German-engineered luxury cars. 12 models were launched in 2008 and 2009, making the car company one of the best in the country for new releases. They have chosen their new agency of record for several reasons.
“As we looked at the strengths of several CRM agencies, RTC Relationship Marketing stood out with its expertise across the full range of CRM disciplines, the passion of its employees for the Audi brand and its deep resources as a national leader in its field,” said Scott Keogh, Chief Marketing Officer, Audi of America.
RTC Relationship Marketing is pleased to be working with the prestigious car company and looks forward to working with their local contacts in Washington, DC to boost public recognition and interest in the car brand.
“Audi is obviously a leader in automotive design and technology, and we hope to help extend that leadership into cultivating strong lasting relationships with prospects and owners,” said Barry Kessel, CEO of RTC Relationship Marketing.
The two companies will be working together to get existing clients to stay loyal to the brand, as well as attract new customers to the sleek cars that they sell. With dealers across the country, Audi of America has the placement and RTC is ready get to work promoting them.
PMK-BNC is the company’s PR company of choice.