Mead Johnson has hired Saatchi & Saatchi, a PR agency, to promote their famous Enfamil brand in the United States. Saatchi & Saatchi is a global company and already works with Mead Johnson Nutrition in both Latin America and Asia, promoting the same brand.
“We’re inspired by Mead Johnson’s commitment to the healthy development of infants and children and look forward to helping build even deeper levels of confidence and trust in their extraordinary nutritional brands among consumers and health care professionals.” says Mary Baglivo, Saatchi & Saatchi CEO New York and Chairman & CEO Americas.
Mead Johnson is well known as the manufacturer of more than 70 different products aimed at pediatric nutrition. With the reputation for providing the best possible nutrition for babies and children, the company has over 100 years of being associated with carefully designed children’s products.
Saatchi & Saatchi will be working with Digitas, a partnering company, on campaigns for Mead Johnson. The agency will be handling all media coverage, including both online and offline advertising and public relations. Their duties will also include media buying and planning, which Digitas will handle.
The agency has worked with a number of excellent firms, including JCPenney, Procter & Gamble, General Mills, and Miller High Life, just to name a few. Saatchi & Saatchi has a reputation for doing excellent work on a timely basis.