2013-05-23

Sunday Celebrity Profile: Sandy Bentley



Sandy Bentley is not someone you usually see in the headlines, but she deserves her moment of fame this Sunday, for taking the trends by storm. The famous Playboy cover girl and former live-in lover of the world’s most famous bachelor, Hugh Hefner, is today one of the top Google trends, for no other reason than being blond, beautiful and being associated with Mark Yagalla, a New York Ponzi schemer, and Michael Tardio, the victim of a gruesome 2002 murder.

Sandy Bentley reportedly received nearly $750,000 worth of jewelry from Yagalla, who was her lover in the summer of 1999. The jewelry connects Yagalla to the gruesome 2002 double murder of Michael Tardio and Christopher Monson, who were found shot to death, in a burning Mercedes SUV on Sept. 2, 2002, in Studio City, Calif, however he is not a suspect. Sandy Bentley, who was dating Michael Tardio, is not a suspect either. The sudden interest in these two characters can also be explained by the fact that they were the subject of the “48 Hours Mystery” show Saturday night.

This was not necessarily the ideal comeback for Sandy, who, together with her identical twin sister, Mandy, was one of the Playboy’s acclaimed “Bentley Twins.” The sisters lived with Hugh Hefner at the Playboy Mansion, – both as his lovers. Back in 2000 they appeared on some of television’s most popular shows, like “Sex and the City,” “The Daily Show with Jon Stewart” and on “Two and a Half Men,” where they played party girls. Since 2000, however, the world media focused on other blond beauties – the glory of a Playmate is usually short lived.

But this is the ideal opportunity for Bentley to make a comeback – she’s got the media attention, now it’s time for smart PR.

Sandy and Mandy Bentley

Sandy, and her identical twin sister, Mandy, had their 15 minutes of fame back in 2000 as "The Bentley Twins."

Eurovision 2013 and Why “What If” Won’t Ever Happen, Not Ever

This year’s Eurovision contest showed promise. Promise of human beings coming together in Europe, maybe across the world. Now, days after Denmark’s Emmelie de Forest, sanging the winning song in the finale, Only Teardrops the idea and ideology still enshrouds Europe. With Azerbaijan launching an investigation into its own voting schema, and an enrage Russian fan base, the Europe of medieval times just doesn’t seem so far off.

Jon Ola Sand, Executive Supervisor of the Eurovision Song Contest - Courtesy Eurovision

ZOA Calls for Israel Commentary on Netzarim Junction Affair

The Zionist Organization of America (ZOA) is calling for the state of Israel to hold a press conference to address a new investigation into what they say is a libelous past report on a Palestinian youth shooting.

A world, a people, outraged by reporting of an incident - courtesy Al Durah Project

EXCLUSIVE: Columbia Sportswear Sends Out RFP

Just in, Columbia Sportswear has sent out a request for proposal (RFP) for entertainment marketing firms to attend a coming campaign to focus on the Columbia Sportswear target demographic. Columbia Sportswear Company owns Columbia, Mountain Hardwear, SOREL, Montrail and the Pacific Trail brands, but according to the request questionnaire the company sent out, the focus will be exclusively for the Columbia brand name.

Columbia Sportswear

Ronn Torossian on Brand Angelina Jolie

With Angelina Jolie being lauded as a hero worldwide for her valiant effort to have a preventative double mastectomy, there’s also the BRAND and PR story of Angelina Jolie. Even previous to this, Jolie’s brand has shined – Best-selling PR Book “For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations” by CEO of 5WPR Ronn Torossian had a section on Jolie.

Angelina Jolie courtesy Gage Skidmore

Small Company Perspective on the FleishmanHillard / Edelman Debate and the Future Direction of Public Relations

Marketing, editors and public relations professionals all have the same goal, but how they develop the messaging is completely different.

public relations
Delia Gavrilescu About Delia Gavrilescu

Delia Gavrilescu covers PR news, resources, announcements, awards and much more. Use our contact form to send her tips, story ideas and comments.