Online media veteran Scotty Moore has recently joined Zeeto Media as its Chief Revenue Officer. In this role, Moore will oversee advertising sales and campaigns, developing the revenue strategy of InsightAds™, an innovative platform designed to target consumer who have the intention of making a purchase for CPG brands.
Moore has more than 10 years experience in the digital media sector, and a proven track record for transforming niche online media start-ups into industry leaders. Before joining Zeeto Media he served as CRO for gamerDNA Media, where he transformed their startup into one of the top global video gaming ad networks serving over 100 million monthly visitors and $10+ million in revenue – leading to an acquisition by Live Gamer Inc. in New York.
“I am looking forward to introducing our capabilities to brands and the agency community that are ROI focused,” he said, commenting on his new employment. “I have seen the burst, the bubble and the rebirth of online advertising. During these volatile economic times marketers, more than ever, must shift from the old CPM model to a positive ROI performance-driven model.”
Matt Marcin, CEO of Zeeto Media, explained that it was imperative for the company to bring on board a media expert like Moore, who strengthens the team with his extensive background in digital advertising and possesses the skill set necessary to drive Zeeto Media onto the top tier of our industry.