Scribe Software partnered with Marketo and now offer customers access to business-critical data by fully integrating marketing campaign data with Microsoft Dynamics CRM. Scribe was founded in 1995 and provides cloud and on-premise CRM data integration to its customers, while Marketo was founded in 2007 and offers a cloud-based marketing software platform that addresses both small companies and global enterprises.
“We are excited to partner with Scribe because of its deep understanding of the need to manage and integrate data across the many channels that make up today’s complex marketing and sales environment. Our partnership with Scribe extends Marketo’s native integration with CRM 2011 and CRM Online in addition to integrating to those customers still using Microsoft CRM 4,” said Mark Sheridan, Vice President, Business Development, Marketo. “The Scribe platform will also allow customers, regardless of version, to easily integrate additional third-party data sources, like Microsoft Dynamics ERP, with Marketo’s marketing software to provide marketers with purchase data to drive smarter marketing campaigns and calculate ROI on marketing spend.”
“We are thrilled to be partnering with Marketo and are excited about our joint ability to bring integrated marketing solutions that accelerate value creation for businesses of all sizes,” said Peter Chase, Founder and Executive Vice President, Business Development, Scribe Software. “Our commitment to our growing ecosystem of ISV and systems integrator partners is making data integration reliable and easy — reducing the complexity, effort and time needed to connect critical customer data for better business outcomes.”
Recently, Scribe made a major upgrade to its online platform, including the release of Integration Services and a new visual interface. The company uses a partner-centric approach for greater ROI, aims to help businesses maximize their investments in CRM, ERP, industry applications, and other data assets through cost-effective, reliable data solutions and has more than 12,000 customers and 1,000 partners worldwide.