Shannon Eis, a recognized expert in corporate reputation, executive eminence and crisis communications, and a highly influential communications expert, known for her work with Conde Nast and the Late Show with David Letterman, has joined MWWPR as senior vice president, corporate communications.
Given her previous experience and impressive résumé, her role at MWW becomes obvious: she will be guiding corporate reputation, crisis management and executive eminence programs for some of the firm’s top clients. Eis will be based in MWW PR’s New York office
Those familiar with Shannon Eis’s work, already know that she has been quoted as a parenting expert by many mainstream newspapers and magazines, including the New York Time, Parenting Magazine and many others.
She served as communications lead for the Toy Industry Association, and during her employment at Kaplow Communications as senior vice president, she headed the corporate communications practice group, supporting brands including American Express, Timex Corporation, LeapFrog Enterprises. In addition, she is a contributor on children’s issues and trends to CafeMom, iVillage, Time To Play, and Yahoo! Shine – a fantastic digital portfolio for a stellar addition to MWW’s managing staff.
“Her tremendous media acumen and deep industry connections will be an asset to both our agency and our clients,” said Michael W. Kempner , president and CEO at MWW.
As a plus for MWWPR, Eis will keep her Late Show with David Letterman segment, contributing as a toy and play expert.