Smashburger, a fast “better” food restaurant has just hired Intrepid as their new PR agency in both Idaho and Utah.
Intrepid is a public relations company that also specializes in public involvement. The agency will be responsible for the publicity and media relations as their client expands into these two states. Intrepid will also be handling all communications for Smashburger in Idaho and Utah.
The PR agency is well known for their uncanny ability to succeed with clients that have had little or no success with other public relations agencies. They will be working with Smashburger to increase the number of franchise restaurants available over the coming year, with the main direction of expansion aimed at Idaho and Utah.
Intrepid will be working on marketing efforts to increase brand awareness in the local area as the food company moves into new territory.
“Working with Smashburger is a great opportunity for Intrepid. It’s an organization that exhibits tremendous confidence, passion and ingenuity not only in its product, but in its overall brand,” said Mike Grass, Intrepid owner and officer. “Smashburger’s success is evident in the way it has created better burger lovers throughout the country. There’s no doubt, both its food and brand are bold.”
Smashburger is best known for its impressive burgers made of real meat and fresh, not frozen. Each burger is smashed on the grill to help seal in the juices and make it even more delicious. The restaurant chain offers a variety of healthy dishes, as well, including SmashSalads.