Klemchuk Kubasta, a Dallas-based intellectual property company, providing patent, trademark, and copyright litigation, and other intellectual property counseling, has recently announced the addition of a new practice group to its roster of services. Klemchuk Kubasta’s new Social Media Law Practice Group will be led by Darin M. Klemchuk.
The new Social Media Law Practice Group was necessary to assist company clients with issues such as trademark infringement and brand confusion on media such as Facebook, Twitter, LinkedIn and other social channels.
“The millions of users who use social media daily create a broad marketplace for businesses to build brand recognition online. The return on investment (ROI) for social media marketing can be enormous,” explained IP lawyer Darin M. Klemchuk in a press statement. “Social media also dramatically increases the opportunity for social and peer-to-peer selling. While this presents a number of positive opportunities for businesses, the potential for band confusion, negative public relations, and worse, trademark infringement has increased exponentially due to the nature of social media.”
The Social Media Law Practice Group will provide customers with counseling and advice on protecting their trademarks and brands online, avoiding brand confusion in social media, and creating social media policies for employees. For example, in the situation of “user name squatting” when a brand fails to register itself as a user name on social media sites, and that brand is used as a user name by a third party, other users on the social media site may be confused and misled into believing that they are discussing with the actual owner of the brand.
With their new social media law service, Klemchuk Kubasta will assist companies in recovering their brand names and trademarks from third parties, and also in preventing user name squatting from happening in the first place, by developing lucrative strategies, and implementing these ahead of time.
The group uses brand and trademark monitoring programs to uncover unauthorized third-party use of brands and trademarks, and to counteract disparaging and other negative commentary by third parties in social media and on the Internet. In addition, the company assists customers in dealing with Federal Trade Commission (FTC) regulations addressing employee statements online in social media, and more.