2013-05-23

Social Networking in Low and Middle-Income Nations on the Rise



peweinternetAs people in various countries get Internet access, they are very likely to access social networks, a recent Pew Research Center report reveals. These sites are in fact popular across the globe, as people in rich countries and in those with low and middle-income use them.

52% of the people in Britain interviewed for this report said that they use social networking sites, and 50% of those in Russia and the US do the same thing. 49% of the people in Spain and the Czech Republic log on such sites, and 40% of those in Poland and Brazil do the same thing. The top countries that use social networking sites also includes, in order, France, Italy, Turkey, Lebanon, Tunisia, Germany, Mexico, China, Japan and Egypt – with 30% or more , Greece and Jordan with 20% and India and Pakistan with 3% each.

The study also revealed that phones are used all over the world for various purposes, including taking pictures and texting, while smartphones also become more and more used, with approximately half of the respondents in Britain, the U.S., and Japan having one. New technologies are more popular among young and educated people.

This survey was conducted by Pew Research Center’s Global Attitudes Project from March 17 to April 20 on respondents from 21 nations. Another key finding of the report is that people use social media to express their opinions. 67% said they share their views on music and movies, 46% on community issues, 43% on sports, 34% on politics and 14% on religion.

You can check the complete report and its findings here.

It is a useful report as it covers many nations from various parts of the world, and the key findings show that people have a general preference towards using social networking sites for similar purposes these days, regardless of their country. The survey also shows what we all see around us every day: more and more people use their mobile phones for different tasks and many of them purchase smartphones and use them to go online (among other things).

Eurovision 2013 and Why “What If” Won’t Ever Happen, Not Ever

This year’s Eurovision contest showed promise. Promise of human beings coming together in Europe, maybe across the world. Now, days after Denmark’s Emmelie de Forest, sanging the winning song in the finale, Only Teardrops the idea and ideology still enshrouds Europe. With Azerbaijan launching an investigation into its own voting schema, and an enrage Russian fan base, the Europe of medieval times just doesn’t seem so far off.

Jon Ola Sand, Executive Supervisor of the Eurovision Song Contest - Courtesy Eurovision

ZOA Calls for Israel Commentary on Netzarim Junction Affair

The Zionist Organization of America (ZOA) is calling for the state of Israel to hold a press conference to address a new investigation into what they say is a libelous past report on a Palestinian youth shooting.

A world, a people, outraged by reporting of an incident - courtesy Al Durah Project

EXCLUSIVE: Columbia Sportswear Sends Out RFP

Just in, Columbia Sportswear has sent out a request for proposal (RFP) for entertainment marketing firms to attend a coming campaign to focus on the Columbia Sportswear target demographic. Columbia Sportswear Company owns Columbia, Mountain Hardwear, SOREL, Montrail and the Pacific Trail brands, but according to the request questionnaire the company sent out, the focus will be exclusively for the Columbia brand name.

Columbia Sportswear

Ronn Torossian on Brand Angelina Jolie

With Angelina Jolie being lauded as a hero worldwide for her valiant effort to have a preventative double mastectomy, there’s also the BRAND and PR story of Angelina Jolie. Even previous to this, Jolie’s brand has shined – Best-selling PR Book “For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations” by CEO of 5WPR Ronn Torossian had a section on Jolie.

Angelina Jolie courtesy Gage Skidmore

Small Company Perspective on the FleishmanHillard / Edelman Debate and the Future Direction of Public Relations

Marketing, editors and public relations professionals all have the same goal, but how they develop the messaging is completely different.

public relations
Violeta-Loredana Pascal About Violeta-Loredana Pascal

Violeta-Loredana Pascal has over 10 years of experience in PR, marketing and communication, and has been running her own PR agency, PRwave INTERNATIONAL for 7 years. She is passionate about reading, blogging and traveling – see Travel – Moments in Time. Follow her on Twitter - @violetaloredana (Romanian and English) and @TravelMoments (English only).