Socialbakers has recently closed a $6 million funding round led by Index Ventures, with additional follow-on funding from first-round investor Earlybird Venture Capital. The company will use the funding to further expand its category-leading social media measurement platform.
“With this funding, we will continue building our platform’s social measurement features to help companies target their audiences more efficiently, while allowing them to react quickly to the ever-changing social media environment and providing dedicated global care to address their individual needs,” explained Socialbakers CEO Jan Rezab.
Socialbakers is one of the most reliable sources in the world for global social media statistics, monitoring 10 million social media corporate profiles. Its social media analytics platform is trusted by the likes of McDonald’s, Nestle, Henkel, LVMH, Vodafone and more than a fifth of all Fortune 500 companies. The company has more than 160 employees located in 10 offices worldwide, in cities like Sao Paulo, Mexico City, Dubai and Istanbul, in addition to its Prague, London, Munich, Paris and San Francisco.
According to Socialbakers, each month, more than 450,000 marketing executives use its comparative analytics platform to measure social media performance across all major networks including Facebook, Twitter, YouTube, LinkedIn and Google+, and to optimize their social marketing strategy.
These statistics alone are enough to justify Index Ventures’ interest in the company. For Index Ventures Partner, Jan Hammer, Socialbakers’ name is now synonymous with intelligent social media measurement and benchmarking.