MSLGROUP has appointed Stephanie Agresta global director and leader of social media and digital, based in North America. Reporting to Renee Wilson, president of MSLGROUP North America, Agresta will collaborate with leaders across MSLGROUP’s global network on social and digital aims, strategy and talent. A noted thought leader in digital and social media for more than 15 years, Agresta is poised to drive business growth, overseesing social and digital tools, processes and services across North America.
Wilson recognizes Agresta’s appointment as an important step forward for the company:
“We are committed to being a social and digital leader. Not only is Stephanie one of the top social media specialists in our industry, she is one of the most influential. Our entire organization is looking forward to partnering with Stephanie.” Olivier Fleurot, CEO of MSLGROUP, adds: “Working with our digital teams across the network, Stephanie is going to play a big part in taking our clients around the world to the next level of social and digital innovation – transforming their businesses to maximize engagement and success in today’s changing global economy.”
Agresta began her career with iVillage.com, and went on to found Stephanie Agresta Consulting, a digital marketing firm partnering digital thought leaders and emerging technology companies. Agresta has also been instrumental in developing digital and social media campaigns for such major brands as Samsung, Unilever, PepsiCo, Microsoft, HP and P&G. She was also EVP of Digital Strategy and Social Media for Porter Novelli prior to joining MSLGROUP.
In 2008 she founded “Bloggers Lounge,” a networking hub for digital media leaders at SXSW. Partnering with author and analyst, Brian Solis, she also launched the social media event brand, The TechSet. She is a noted speaker at industry events and has presented at SXSW, New Media Expo, BlogHer, PR News, WOMMA and Mashable conferences. Agresta also serves on the Board of Directors of the Social Media Advertising Consortium (SMAC).
In 2010, Agresta earned her spot on PR Week’s “40 under 40″ roster. Her first book, Perspectives on Social Media Marketing, co-authored with B. Bonin Bough, was released in October 2010.
She shares her enthusiasm for the new position:
“There is tremendous potential at MSLGROUP for me to shape the social and digital organization for the agency of the future. With tremendous enthusiasm, I look forward to working with Renee and leaders across the globe.”