Sunshine Sachs: The History of New York based, Ken Sunshine owned, PR Firm Sunshine Sachs.
This company and its players are a bit of a mystery. They are everywhere and no where. Getting a company history is difficult. Especially since all they have for a website is an electronic business card. Their confidence is enticing.
Hailing from Long Island and graduating from Cornell University, Ken Sunshine entered the 1970s social and political public relations stage in New York. He served as political advisor to some notable figures. They range from Presidential Candidate George McGovern, to New York City Mayor David Dinkins where one of his responsibilities was to manage the young Bill de Blasio. Parlaying his consulting expertise in politics into mainstream PR, Sunshine founded Ken Sunshine Consultants in 1991.
In addition to his private sector clientele, he continued to advise political figures like Gov. Mario Cuomo and Gov. Andrew Cuomo in their respective New York State gubernatorial campaigns.
Ken Sunshine consulted for top tier clients like Barbara Streisand, the National Health Care Workers’ Union, and the 1992 Democratic National Convention. There he worked alongside former U.S. Secretary of Commerce, Ron Brown, then-chairman of the Democratic Party.
In 2002, Sunshine partnered with Shawn Sachs to co-found the groundbreaking PR firm Sunshine Sachs. Sachs graduated from the University of Colorado-Boulder in 1995 before staffing for ND Senator Byron Dorgan. He then successfully held an advisory position on the Democratic Congressional Campaign Committee.
Over the past decade and a half, the firm has represented a celebrity client list that is the envy of everyone that knows better. Such as Ben Affleck, Leonardo DiCaprio, Jason Statham, Natalie Portman, the Michael Jackson Estate, and Justin Timberlake. The wardrobe malfunction with Janet Jackson was Sunshine Sachs’ highly controversial work. Sunshine Sachs is headquartered on Madison Avenue in New York City and has expanded nationwide with offices that include Los Angeles, Washington D.C., and Austin.
Sunshine Sachs remains a top PR and communications agency, and quietly over the decades, the firm has kept pace with technology and embraced the power to change the world, shape cultures, and create new business models of success in the world of PR. The firm is so valuable to high profile clients because they practice for themselves what they provide-discretion. Recently they have branched out into a production company that will create content for digital, TV and film.
Today, Sunshine Sachs represents notable brands and personalities within the entertainment, fashion, music, and sports industries. Most noteworthy, though, is the firm’s consultative impact upon globally recognized nonprofits and political figures.