In the quaint and peaceful days of … a couple years ago … Super Bowl advertisers actually waited until the, um, game to reveal their super selections. Not so much, anymore. In the days leading up to the Big Game, revealing early can mean tons of free publicity. Brands have taken notice, and many have jumped on the early release bandwagon. A few top-line thoughts from the CEO of 5W PR:
Budweiser’s Puppy Love
Yet again, the horses are back. But this time they “adopt” a cute little dog. The animals spend the rest of the commercial bonding. The “awww” factor here is off the charts. Most folks grab beer for the big game. Bud’s hoping the early release will translate into sales on the way to the Big Party.
The Muppets steal a car
Who wouldn’t want the Muppets to hijack their ride? Well, most of us probably, but we sure enjoy watching it happen to someone else. This promotion of the upcoming movie captures some of the irreverent humor of the original weekly show.
The ‘Full House’ Reunion
While it may not be Jesse and the Rippers, this reunion of one of the 90s favorite sitcom families will spike the nostalgia factor like punch at the prom. This crew hasn’t been back together in nearly two decades. Will America be ready? Who knows? But, you can bet the “house” will go quiet when this commercial comes on.
Ellen’s Beats Music Commercial
Ellen understands smart product placement, and as an avowed fan of the Beats Music app, the comedienne has parlayed that interest into a starring role in a Big Game commercial. This is a great barometer of where someone is in their career. Only household names get to host a Super Bowl commercial. It’s more about having fun than building a reputation.
Whether promoting another product, giving the audience what they want, or reminding people just how much fun your brand can be, finding a spot in a Super Bowl ad is a tremendous opportunity to grab attention.
Ronn Torossian is one of America’s most prolific and respected public relations experts and the founder of 5WPR – and has never made a Super Bowl Ad.