5W Public Relations - News from the NY PR Firm

5WPR is one of the top 20 largest independent PR firms in the U.S. They are headquartered in New York, with offices in Los Angeles and Denver. Some of their largest clients include KRUPS, Walgreens, Avant, Zeta Interactive, Medifast, Welchs, Coca-Cola, the Westminster Kennel Club, and the Jackie Robinson Foundation.

They were founded in 2003 by CEO Ronn Torossian , and 5W stands for the five main points of communication – Who, What, Why, Where, and When. The firm employs approximately 135 people and remains one of the fastest growing and most well-respected firms in the PR industry.

News From 5WPR, MWWPR, Interpublic, PRCA, and Edelman

Enlightened Chooses 5WPR for Public Relations Cybersecurity and IT expert company Enlightened just announced their choice of 5WPR to represent them for PR efforts regarding their management consulting, software development, IT, and security work. Fortune recently named Enlightened as one of their “100 Fastest-Growing Inner City Companies,” and in 2016, they were recipients of the […]

Travel Industry Still Pushing Cuba Despite Warnings

cuba tourism

This time last year, it looked like Cuba was going to be the US travel industry’s next golden goose. It was a largely untapped Caribbean treasure, made even more desirable because it had been taboo for so many years. Decades ago, Cuba was the ultimate getaway for this country’s movers and shakers. Then the Communist […]

PR Strategies of Big Daytime TV Stars

wendy williams pr firm

When you think of daytime television, you may think of talk shows and soaps, but for this article, we’ll focus more on the talk show stars. Each has their own style and approach granting them large offices. We won’t cover them all here, but let’s talk about some of the current top ones … Dr. […]

Longwood University Seeks Crisis Communications Firm

longwood university

Founded in 1839 as the Farmville Female Seminary Association, Longwood’s history has been one of constant growth and evolution. The institution had a series of names over its early history, becoming Longwood College in 1949, turning fully co-ed in 1976, and in 2002, becoming Longwood University. Longwood is a public 4-year institution offering more than […]

News From KLG PR, Porter Novelli, 5WPR, MWWPR & More…

Porter Novelli logo

A Bit About KLG Public Relations Headquartered in the Tribeca area of New York City, this new firm was only founded in 2016 and specializes in PR and marketing for wine and spirits.Kate Laufer Gorenstein formed the agency and brings 15 years’ experience in the food, beverage, and hospitality sectors where she won awards. They […]

Prepare to Win a PR Job With These Proven Interview Tips

Public relations is not what it once was. In today’s digital, virtual, social media world, many of the dynamics that makes for a successful PR campaign have shifted. That’s not to say everything has changed. There are many tried and true, time tested principles that have always worked and still do. The key to success […]

News From Makovsky, Ketchum, 5WPR, Stagwell Group, and DKC

Ketchum

Makovsky Hires Rob Schachter as EVP Healthcare in NY Office Rob Schachter moves into Makovsky’s New York Office as their Executive VP and Deputy head of their Healthcare division reporting directly to Susan Goldstein, chief strategy officer and partner. Schachter has been working as the managing director at Lazar Partners since 2015, and before that, […]

Vacation Budgets Are Tight: Can You Compete?

vacation budgets are tight

A recent report in the Associated Press offered some bad news for retailers and hospitality industry businesses who make a living off tourist dollars. After a brief spike in travel in recent years, the “staycation” is back. According to a new poll conducted by The Associated Press-NORC Center for Public Affairs Research, about half of […]