Crises don’t happen only in the world of big business, and a crisis that makes a connection to consumers can devastate a small business just as quickly as a large business, and maybe to a greater extent since small businesses may not have the resources to get the help they need in those times. That […]
5W Public Relations - News from the NY PR Firm
5WPR is one of the top 20 largest independent PR firms in the U.S. They are headquartered in New York, with offices in Los Angeles and Denver. Some of their largest clients include KRUPS, Walgreens, Avant, Zeta Interactive, Medifast, Welchs, Coca-Cola, the Westminster Kennel Club, and the Jackie Robinson Foundation.
They were founded in 2003 by CEO Ronn Torossian , and 5W stands for the five main points of communication – Who, What, Why, Where, and When. The firm employs approximately 135 people and remains one of the fastest growing and most well-respected firms in the PR industry.
5WPR continues its success as a leading food and beverage PR company, as they have been hired by Brooklyn, New York based BCGA Concept Corp., manufacturers of Bruce Cost Ginger Ale and Brooklyn Organics. 5WPR will be responsible for the execution of a comprehensive public relations program designed to increase consumer awareness for the Brooklyn-based […]
Weber Shandwick Helps with Nike’s Breaking2 Exhibition Marathon Nike sponsored the Breaking2 Marathon last week. It was a private exhibition race which means photos from the event can be used by Nike for marketing purposes. And they will be. Already there’s controversy over the race photos. At such events, there is usually a clock on […]
The State of Arizona invites sealed proposals from qualified firms for travel industry marketing and media relations representation in the United Kingdom for use by the Arizona Office of Tourism (AOT). The objective of this solicitation is to cost-effectively increase British and Irish visitation and spending in Arizona by increasing travel trade, media and consumer […]
As the debate about fossil-fuel energy continues to rage, a small but dedicated and growing chorus is calling for a renewal of nuclear energy. Once considered to be the fuel of the future, nuclear has ardent fans and equally dedicated opponents. And, after a recent tunnel collapse at a nuclear weapons complex, score a point […]
The New York City Department of Information Technology and Telecommunications (DoITT) on behalf of the Mayor’s Office of Media and Entertainment (“MOME”), is seeking an appropriately qualified vendor to create and execute public education and media content and campaigns, PSAs and other associated content, purchase media, and advise on targeted media campaigns. The contractor will […]
Lou Hammond Group Makes Presentation for Greenwich Economic Committee Greenwich’s First Selectman’s Economic Advisory Committee attended a town hall on April 19th to hear a presentation from representatives of the Lou Hammond Group (LHG) looking at a re-branding campaign possibility. If they move forward, the campaign will focus on bringing new business and people into […]
Massachusetts is seeking a PR firm that can help attract more tourists to the region from UK, Ireland and France. The Commonwealth of Massachusetts, Massachusetts Marketing Partnership/Massachusetts Office of Travel and Tourism (MMP/MOTT) are seeking the services of multiple travel marketing vendors to develop and implement public relations, trade relations, and consumer marketing campaigns that […]