5W Public Relations - News from the NY PR Firm

5WPR is one of the top 20 largest independent PR firms in the U.S. They are headquartered in New York, with offices in Los Angeles and Denver. Some of their largest clients include KRUPS, Walgreens, Avant, Zeta Interactive, Medifast, Welchs, Coca-Cola, the Westminster Kennel Club, and the Jackie Robinson Foundation.

They were founded in 2003 by CEO Ronn Torossian , and 5W stands for the five main points of communication – Who, What, Why, Where, and When. The firm employs approximately 135 people and remains one of the fastest growing and most well-respected firms in the PR industry.

BBC Settles with “Underpaid” Editor

These days, the scandals in the media seem to be mostly centered around harassment at work, but a recent headline out of Britain reminded both readers and activists that some women are still fighting for an equitable paycheck. CNN is reporting that the BBC is apologizing for “underpaying” a senior editor who happened to be […]

Becker Back in the Headlines for all the Wrong Reasons

It’s been decades since tennis sensation Boris Becker made international headlines. In those days, he was a phenom on the court, capturing the attention of tennis fans the world over as he won multiple Wimbledon titles. The recent mention of Becker in the headlines paints a very different picture. Becker is embroiled in a bankruptcy […]

What’s Happening at 5WPR, Edelman, W2O Group, Bratskeir & Company, and Joyce Sevilla PR

5W Public Relations Now Repping Selby Jenning Selby Jennings, global recruitment organization, operates under the larger umbrella of Phaidon International and they just signed with 5W PR as their agency of record for public relations efforts. Selby Jennings specializes in recruiting high-performing mid-to-senior leadership for the financial and banking sectors. Selby Jennings is one of […]

5WPR Representing The Trade Desk

5WPR Representing The Trade Desk

The global tech platform for those buying advertising, The Trade Desk, just signed 5WPR as their agency of record to increase brand awareness among buyers. Trade Desk was founded in 2009 by Jeff Green (CEO) and Dave Pickles (Chief Tech Officer) with the mission to change how advertising is bought and sold. They are headquartered […]

New York State, Department of Health Seeks Creative & Marketing Firm

New York State, Department of Health Seeks Creative & Marketing Firm

The New York State Department of Health (“Department or DOH”) is seeking competitive proposals from marketing and/or public relations agencies to provide creative media and marketing services. NY State of Health, The Official Health Plan Marketplace (NYSOH or Marketplace), authorized by the federal Patient Protection and Affordable Care Act of 2010 (ACA), was established in […]

News From 5WPR, MWWPR, Interpublic, PRCA, and Edelman

5WPR Representing The Trade Desk

Enlightened Chooses 5WPR for Public Relations Cybersecurity and IT expert company Enlightened just announced their choice of 5WPR to represent them for PR efforts regarding their management consulting, software development, IT, and security work. Fortune recently named Enlightened as one of their “100 Fastest-Growing Inner City Companies,” and in 2016, they were recipients of the […]

Travel Industry Still Pushing Cuba Despite Warnings

cuba tourism

This time last year, it looked like Cuba was going to be the US travel industry’s next golden goose. It was a largely untapped Caribbean treasure, made even more desirable because it had been taboo for so many years. Decades ago, Cuba was the ultimate getaway for this country’s movers and shakers. Then the Communist […]

PR Strategies of Big Daytime TV Stars

wendy williams pr firm

When you think of daytime television, you may think of talk shows and soaps, but for this article, we’ll focus more on the talk show stars. Each has their own style and approach granting them large offices. We won’t cover them all here, but let’s talk about some of the current top ones … Dr. […]