5W Public Relations - News from the NY PR Firm

5WPR is one of the top 20 largest independent PR firms in the U.S. They are headquartered in New York, with offices in Los Angeles and Denver. Some of their largest clients include KRUPS, Walgreens, Avant, Zeta Interactive, Medifast, Welchs, Coca-Cola, the Westminster Kennel Club, and the Jackie Robinson Foundation.

They were founded in 2003 by CEO Ronn Torossian , and 5W stands for the five main points of communication – Who, What, Why, Where, and When. The firm employs approximately 135 people and remains one of the fastest growing and most well-respected firms in the PR industry.

Longwood University Seeks Crisis Communications Firm

longwood university

Founded in 1839 as the Farmville Female Seminary Association, Longwood’s history has been one of constant growth and evolution. The institution had a series of names over its early history, becoming Longwood College in 1949, turning fully co-ed in 1976, and in 2002, becoming Longwood University. Longwood is a public 4-year institution offering more than […]

News From KLG PR, Porter Novelli, 5WPR, MWWPR & More…

Porter Novelli logo

A Bit About KLG Public Relations Headquartered in the Tribeca area of New York City, this new firm was only founded in 2016 and specializes in PR and marketing for wine and spirits.Kate Laufer Gorenstein formed the agency and brings 15 years’ experience in the food, beverage, and hospitality sectors where she won awards. They […]

Prepare to Win a PR Job With These Proven Interview Tips

Public relations is not what it once was. In today’s digital, virtual, social media world, many of the dynamics that makes for a successful PR campaign have shifted. That’s not to say everything has changed. There are many tried and true, time tested principles that have always worked and still do. The key to success […]

News From Makovsky, Ketchum, 5WPR, Stagwell Group, and DKC

Ketchum

Makovsky Hires Rob Schachter as EVP Healthcare in NY Office Rob Schachter moves into Makovsky’s New York Office as their Executive VP and Deputy head of their Healthcare division reporting directly to Susan Goldstein, chief strategy officer and partner. Schachter has been working as the managing director at Lazar Partners since 2015, and before that, […]

Vacation Budgets Are Tight: Can You Compete?

vacation budgets are tight

A recent report in the Associated Press offered some bad news for retailers and hospitality industry businesses who make a living off tourist dollars. After a brief spike in travel in recent years, the “staycation” is back. According to a new poll conducted by The Associated Press-NORC Center for Public Affairs Research, about half of […]

Famed Actor Lewis Calls It a Day

daniel day-lewis is retiring

Daniel Day-Lewis may be the most popular actor in Hollywood no one thinks about when they make a list of the most popular actors in Hollywood. When you look at his list of credits, it’s hard to see how he might be missed. A consummate character actor as well as a potent leading man and […]

Bachelor Investigation Comes to an End: Questions Remain

bacherlor investigation comes to an end

Reality TV has always thrived on drama, but it’s not supposed to happen like this. According to recent reports, “Bachelor in Paradise” will finally resume shooting after a ten-day stoppage to investigate “allegations of misconduct” among some cast members. Misconduct? Yes. Sure, that might sound like the standard of behavior on “reality” TV programs, but […]

Rodman heads back to North Korea

Rodman heads back to North Korea

On the heels of North Korea’s return of a mortally ill American college student, Otto Warmbier, another American returned from a much shorter trip to the closed, antagonistic regime. Former NBA superstar Dennis Rodman landed in China after what he called a “really good” trip to North Korea.

University Of Oregon Issues Digital Marketing RFP

University of Oregon

The University of Oregon on behalf of the Lundquist College of Business (“University”) is seeking an agency to provide digital marketing opportunity assessment services, digital campaign setup, and management, and reporting services to enhance effectiveness of digital marketing efforts for the college’s graduate programs (MBA, Oregon Executive MBA, MS in Sports Product Managing, MS in […]