Cleveland State University has issued an RFP for Advertising and Media Buying. Required services include advertising account management, creative direction, copywriting, media analysis, planning, and placement. The campaign that will be executed addresses a mix of enrollment and image targets; the approximate annual media budget is $1,000,000. Media venues may include television (network and cable); […]
Burson Marsteller - Global Communications and PR News, Info, Gossip and More
Burson-Marsteller is a global communications and public relations agency and part of Young and Rubicam, which in turn is owned by WPP Group PLC, one of the largest conglomerates in the world. They are headquartered in New York City and have 67 wholly-owned offices with an additional 71 affiliate offices on six continents in 98 countries. Some of their largest clients include Bank of America, Behr Paints, AG&P, Avon, Big Daddy, and Pedigree. But those are the corporate clients.
The company was founded in 1953 by William Marsteller and Harold Burson. It has become one of the premiere companies for global crisis management. One of the first companies it represented in such a situation was Tylenol when the scare was out about bottles being laced with poison back in the late 1970s.
Companies owned by BM include Penn Schoen Berland, a company that does political polling, market research, and strategic consulting; Proof Integrated Communications, a full-service marketing and communications agency; Prime Policy Group, DC’s premiere public affairs and government policy firm; DirectImpact, a grassroots mobilization firm; and Palisades Media Ventures, a media development company focused on thought leadership and public affairs.
District of Columbia Courts is seeking an agency to create a Strategic Plan, Creative Concept, Design and Print-Ready Publication Services. Project Background: The District of Columbia Courts, comprised of the Court of Appeals, the Superior Court, and the Court System, are in the process of developing its fourth Strategic Plan to cover the 2018-2022 time […]
Pacific Surfliner is seeking a marketing agency for brand development. On behalf of the Los Angeles-San Diego-San Luis Obispo Rail Corridor Agency (LOSSAN), the Orange County Transportation Authority (Authority) invites proposals from qualified consultants to provide a) brand development and outreach services and b) integrated advertising and direct response marketing for the Pacific Surfliner.
Arkansas Tech University is seeking sealed proposals from qualified firms to provide marketing and advertising services focused on brand awareness, student recruitment, legislative efforts and capital funding initiatives. Arkansas Tech University seeks to engage an agency who will collaborate with the Office of University Marketing and Communication to assist in raising the stature and reputation […]