Bollywood returns to Pakistan – what happens next?

Bollywood returns to Pakistan - what happens next

If there’s a more worrisome border animosity on the planet, it’s tough to imagine it. There’s no love lost between India and Pakistan, two of the most populous countries, both boasting modernized military forces and nuclear capabilities … and a mutual dislike that is constantly in danger of flaring up into a shooting conflict, that, […]

Viacom makes another change at the top

Viacom makes another change at the top

It wasn’t that long ago that cable brands like MTV and Comedy Central ruled the airwaves with a certain demographic. The channels were by-words in teen and young adult culture, both reflecting and defining trends and defining cool and funny. Things have changed. YouTube and streaming media have captured the attention of the key target […]

Deeper Method of Marketing: Product Integration

Deeper Method of Marketing: Product Integration

Product integration allows marketers to have more control over how their placements work within television shows or movies. Instead of the product simply being shown on a table, or even being used or eaten, it is integrated into the script. It’s part of the storyline, characters talk about it, and it becomes linked in the […]

SeaWorld continues to flounder

SeaWorld Can’t Seem to Recover

Financially, the numbers at SeaWorld theme parks continue to fall. Attendance really hasn’t picked up much either. This has led to a recent announcement that the company will be eliminating more than 300 jobs across 12 parks nationwide, as well as its corporate headquarters in Orlando. The company says this will be a combination of […]

DuJour Media’s Jason Binn and JetSmarter To Host Art Basel Kick-Off Event

Art Basel Miami

The Kick Off of Miami Beach’s Art Basel Week Party to Celebrate DuJour Cover Star Kris Jenner  WHAT:              DuJour Media’s Jason Binn, Gilt’s Jonathan Greller and JetSmarter’s Sergey Petrossovhost the kick off of Miami Beach’s Art Basel Week Party at The Confidante Hotel to celebrate DuJour cover star Kris Jenner and the release of All-American XVI by Nan Bushand Bruce Weber, presented by InList. Guests will enjoy handcrafted […]

How will Streaming Change the Emmys?

streaming-emmys

5WPR CEO Ronn Torossian comments on the future of Streaming Live Events. The continued success of streaming video content has many traditional TV networks trying to figure out how to jump on the bandwagon without destroying their current, profitable business model. The NFL recently announced a deal to stream Thursday Night Football on Twitter, and […]