Hunter Public Relations - National PR Firm | Consumer Product Public Relations

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HUNTER PUBLIC RELATIONS

Introduction

Hunter Public Relations builds consumer brands and marketing equity in the products of the clientele it services. Founded in 1989 by Barbara Hunter as an agency specializing in food and nutrition, it is one of the most well-respected mid-size marketing communications firms in the United States. Hunter, a pioneering business leader and the first woman in the United States to run a public relations agency, successfully led two multi-national agencies from 1960-1988, then created Hunter Public Relations, branding it as a "boutique" agency dedicated to helping consumer brands use strategic public relations methods to achieve sales and marketing goals. Hunter retired in 2000, leaving the firm in the hands of a small group of long-term employees. Many of Hunter's clients have won recognition and national merits and awards for outstanding marketing and communications platforms, all spearheaded Hunter PR.

Mission

Hunter PR works with clients to accomplish marketing objectives and to help them build lasting relationships with consumers. Through a combination of tactics in these areas, Hunter's programs increase the awareness and visibility of branding, change agent perception and viability, and drives and facilitates communications with a client's target customers.

Operations

Hunter PR is a food and beverage public relations leader that has been in business for more than 25 years, with representation also in the areas of Home & Lifestyle and Health & Beauty. With proven work and success in the areas of anything from one-time "quick stunts" to long-term media campaigns, Hunter works with news media, new media, and lifestyle and the entertainment industries.

Expertise

Hunter Public Relations specializes in media relations, brainstorming, idea development, graphics and digital design, entertainment media, social and digital media marketing, insights and analytics, and cause-related promotions and community communications strategies. The company also excels in the development and execution of insight-based integrated marketing communications programs in the areas of equity-building, influence-seeding and third-party endorsements, and management of strategic partnerships between clients.

Clientele

Hunter PR clients include:
Johnson & Johnson
Hasbro
Campbell's
WELLNESS
3M
Kraft
Mondelez International
Pompeian
Dole
Dean Foods
Arby's
DIAGEO
New Zealand King Salmon
E&J Gallo Winery
Mrs. T's
Tabasco Brand
McNeil Consumer Healthcare
Purell
Energy Kitchen
Can Manufacturers Institute
Oasis Consumer Healthcare
Zerona
Arm & Hammer
Smithfield
American Heart Association
Post Cereals
O.C. Tanner
Church & Dwight
Raos
Signature Brands
WellPet

Offices

Hunter Public Relations main office is located in New York City, with an office also located in London.

Hunter PR Profile

Hunter PR Profile

Hunter Public Relations is an award-winning PR company with offices within both London and New York, and an imprint across North America. The organization was originally founded during 1989, as an agency specifically devoted to food and nutrition public relations. Starting with a focus on research-driven consumer insights and marketing, the company has evolved into […]

Westchester Medical Center Health Network Issues Marketing RFP

Westchester Medical Center Health Network Issues Marketing RFP

Westchester Medical Center Health Network has issued an RFP for the design, development and implementation of an integrated approach and plan for the provision of an overall marketing, advertising and communication campaign for WMCHealth. The services and plan will work to differentiate WMCHealth in its marketplace and build preference for its services by building upon […]

News From Hunter PR, Zeno Group & Government PR Spending

Senator Mike Enzi

BIC signs Hunter PR as Agency of Record BIC Consumer Products USA, makers of pens, stationery goods, razors, and lighters, penned the information they have signed Hunter Public Relations as their new AOR. Alexis Vaganay, Vice President of Marketing, BIC North America, said, “In seeking a marketing PR agency for our U.S. consumer business, we were […]

Hunter Public Relations: NY PR Profile

Hunter Public Relations

In the past, public relations mostly entailed managing brand images. Often, the marketing team handled brand management, and companies only remembered the importance of PR when a crisis hit. Now, companies recognize the importance of taking proactive action. Public relations agencies capitalize on this by providing a variety of services crossing over into marketing. These […]

Tweeting with CEOs of the Top 20 Independent PR Firms

Twitter PR

In the public relations arena, CEO’s build brands, and advise their clients to use social as part of their brand identity. We reviewed the CEO’s of the 20 largest independently owned PR firms to see who is doing twitter right, and who is not. Those who don’t do it right? The CEO’s of APCO Worldwide, Ruder […]