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Creating effective LinkedIn content involves a strategic approach that goes beyond intuition and creativity. Analyzing statistics and data is a crucial step in understanding how content performs and refining the strategy for optimal engagement....
LinkedIn document carousel-style posts provide a versatile and engaging format for sharing content with a target audience. To create impactful posts that resonate and help companies achieve their key performance indicators (KPIs), it’s essential...
LinkedIn offers two types of interactive content for marketers, document posts and carousel posts. While carousel posts are still in the process of being rolled out to all users, document posts have gained popularity...
LinkedIn is a widely-used social networking platform, boasting over 800 million users globally. Offering businesses an effective way to reach their target audience and gain an edge, LinkedIn has become one of the most popular sites...
LinkedIn B2B marketing has become essential for brands looking to connect with potential customers, partners, and industry leaders. The platform has over 800 million users. It offers a powerful marketing channel for companies that are...
When businesses are looking to connect with their target audiences on LinkedIn, one of the most ideal places to start is the company’s page on the platform. Between trying out video-based content and creating...
That may have been the cry until earlier this month when the latest appeals court decision that web scraping doesn’t break anti-trust laws. LinkedIn lost its two-year legal battle with a private company that...
The PR industry is growing. It is estimated that the number of professionals working in the PR industry will grow about 25% during this decade. So landing a PR job isn’t likely to happen...
2015 is bringing some incredibly innovative social media marketing trends to the forefront. The end of 2014 saw some of these techniques sneak up on the marketplace; however, this year will bring them in...
These days, more and more start-up companies and small businesses are interested in generating company growth without spending a great deal of money. If this is the case for you, you should know that...
