ESPN scores with college football playoffs

ESPN scores with college football playoffs

For years, college football fans clamored for and loudly demanded a playoff. Many purists and pundits wanted things to stay at the status quo, to allow the bowl system to continue and let those who traditionally held the power to keep their grip tight on the nation’s most popular collegiate sport. But, finally, things changed.

Samsung had a great 2016 — really!

Samsung had a great 2016 — really

If you are judging just by the standard news headlines, Samsung had a pretty rough 2016. From some of its phones exploding and, eventually being banned on U.S. airplanes, to washing machines that also exploded and launched lids across the room like giant Frisbees, the company faced a pretty steep uphill PR battle.

Volkswagen diesel fix approved

Volkswagen diesel fix approved

Ever since they got caught trying to scam U.S. emissions inspectors with their diesel vehicles, Volkswagen has been fighting two parallel battles. One group was working to repair the massive public relations damage done to the brand. The other was working feverishly to come up with a cost-effective “fix” for the mechanical issue that triggered […]

FlatRate Moving: Genius Marketers

FlatRate Moving: Genius Marketers

For over 25 years, FlatRate Moving has been running high-caliber moves for people all around the world. Be it local or long distance, urgent or gradual, each move under FlatRate’s care s a straightforward and well-planned task. From top to bottom, Flatrate excels in getting your goods where they need to go and when they […]

Spartanburg Convention & Visitors Bureau Seeking Marketing Firm

Spartanburg Convention & Visitors Bureau Seeking Marketing Firm

The Spartanburg Convention & Visitors Bureau (CVB) is seeking a firm for a five-year marketing plan for tourism in Spartanburg, South Carolina. The Spartanburg Convention & Visitors Bureau (CVB) is the official destination marketing organization for the City and County of Spartanburg, South Carolina. The CVB was established in 1986 as a division of the […]

Sam Jain & CheapOair’s Smart Marketing Choices

Sam Jain & CheapOair’s Smart Marketing Choices

Sam Jain, CEO and founder of CheapOair and its various predecessors, has been working in the travel industry since the 1990s. He started working in a travel agency just a few years after arriving in New York from India when he was still in his early 20s. Since that time, he’s learned a lot and […]

New Label challenges long-held allergy warnings

New Label challenges long-held allergy warnings

You’ve seen the labels all over the snack aisle: “may contain traces of tree nuts” or “made in the same factory as peanuts” … warnings meant to convey caution to those who may have peanut allergies or other health issues that can be exacerbated by nuts. Now, reports are surfacing that claim this good faith […]

Deeper Method of Marketing: Product Integration

Deeper Method of Marketing: Product Integration

Product integration allows marketers to have more control over how their placements work within television shows or movies. Instead of the product simply being shown on a table, or even being used or eaten, it is integrated into the script. It’s part of the storyline, characters talk about it, and it becomes linked in the […]