Lander University Issues Wide-Reaching Marketing RFP

Lander University Issues Wide-Reaching Marketing RFP

Lander University is situated on a wooded site of approximately 150 acres in Greenwood, SC. In addition to seven major buildings erected since 1973, campus improvements have included extensive renovations to a number of older facilities, completely new housing complexes, athletics fields and parking lots, a new formal campus entrance, and the latest addition of […]

South African Insurance Company Issues Publicity RFP

South African Insurance Company Issues Publicity RFP

Sasria SOC Ltd (Sasria) is a short-term insurance company specializing in providing cover resulting from loss due to political and non-political acts (such as terrorism, riots, strikes and public disorder). Sasria has been in existence since 1979, and up to now it’s business model as well as the company’s unchallenged position has ensured that Sasria […]

Has Amazon met its match?

Amazon continues to chase delivery dreams

There was a time when Amazon.com was a punchline. An ONLINE place to buy books? Seriously? There are libraries and bookstores all over the place. Why would ANYONE want to start an online bookstore? That was the conventional wisdom. Which, of course, Amazon founder Jeff Bezos laughed off on his way to rewriting history and […]

Starbucks customers still seething over long lines

Starbucks customers still seething over long lines

If they were going to complain about something, you would think Starbucks customers might complain about paying $5 for a cup of coffee. Nope. They love that. Want to get them all in a lather, though? Make them wait in line. When “in a hurry” coffee customers are stuck waiting for their caffeine fix, they […]

Makeup Companies Using Men to Market Products

Makeup Companies Using Men to Market Products

In 2016 Maybelline and CoverGirl both made a leap by announcing male models as spokesmen for their makeup brands via social media. A first. They say putting on makeup isn’t gender specific. Men wearing makeup isn’t really new, but it’s still not seen as common. David Bowie, Alice Cooper, Boy George, and others have worn makeup […]