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Richmond Behavioral Health Authority Issues RFP For Media Relations

Richmond Behavioral Health Authority Issues RFP For Media Relations

The purpose of this Request for Unsealed Proposals is to solicit proposals from qualified and skilled consultants to establish a single contract for a Media Services Consultant in accordance with the requirements stated herein. The services shall be provided to the Richmond Behavioral Health Authority (RBHA/Authority) SUD Prevention Services, a public body within the Commonwealth […]

Why are there More Women than Men in PR?

Why are there more women than men in PR?

 It’s not news that women dominate in terms of sheer numbers when it comes to PR. According to the Bureau of Labor Statistics, women hold around 59 percent of PR management roles and 63 percent of PR specialist positions. Despite this, females are underrepresented in leadership roles in PR. This begs a question—why is it […]

Five Misconceptions About Public Relations

Five Misconceptions About Public Relations

Public Relations is by no means an exact science. It is impossible to know what the outcome of a PR campaign will be and how people will respond to a campaign. However, there are ways you can be prepared for what to expect and by setting client expectations, it can save both you and your […]

Common Mistakes in International PR

With increasing globalization, more companies are engaging in global corporate communications. In some cases, international PR involves higher stakes and higher risks. As the size and location of the audience grow, you need to take into account many more potential issues and there are more opportunities for blunders.   Here are some common mistakes in […]

8 Common Traits of Successful Chief Marketing Officers 

9 Common Traits of Successful Chief Marketing Officers 

Being a Chief Marketing Officer is one thing but being a successful Chief Marketing Officer is another thing. Successful and effective CMOs are impressive people who know how to lead their team in the right direction. Are you on the path to becoming CMO in your company? Or do you want to improve yourself as […]

Parq Vancouver’s Lackluster PR Crisis Response

Parq Vancouver’s Lackluster PR Crisis Response

Canadian Rapper Drake made allegations the entertainment and hotel complex Parq Vancouver, claiming he was racially profiled and barred from gambling from the venue. Parq Vancouver’s response to these events has been touted as a case of inadequate PR mechanisms to handle the crisis. Here’s the rundown of the situation. Early morning on November 3, […]

UK Supermarket Chain Forced to Rework Its Christmas Advertising Campaign

British supermarket chain Iceland’s Christmas advertising has been banned from television because its “overtly political” advert was deemed to have breached political advertising rules. Iceland’s marketing director, Neil Hayes, is now working on Plan B for the holiday season. Earlier this year, the discount supermarket chain announced plans to remove all palm oil products from […]

The Need to Prepare a Media Crisis Management Plan

The Need to Prepare a Media Crisis Management Plan

If you face a sudden media crisis, being prepared can be the difference between a make or break situation. As a medical association or non-profit, you may not have the budget to support a large-scale management plan and have ongoing support during a crisis, but that’s just a good reason to have an issues management […]

Marketing Healthcare Services to Baby Boomers

Marketing Healthcare Services to Baby Boomers

Healthcare and insurance companies wanting to engage Baby Boomers need to let go of traditional ways communicating to this generation. We need to recognize that our traditional perception of their priorities does not align with what they actually want – boomers want to stay active while also dealing with the challenges that come with getting […]

What makes a good marketing manager?

What makes a good marketing manager

Being a marketing manager is a challenging role with a lot of responsibility. A large part of the company’s success or failure is linked with the performance of the marketing team. A successful marketing team is tantamount to a successful business, and a successful marketing manager is essential for a marketing team to excel. There […]