Federal Probe of Fox Digs Deeper

Federal Probe of Fox Digs Deeper

It’s been a bad 2017 over at Fox News. While the network continues to do well in the ratings and with advertisers in most time slots, big name personalities and leaders have fallen from grace, and it looks like the hits will keep coming… at least for the foreseeable future.

Canada’s Open University Issues Media Buying RFP

Canada’s Open University Issues Media Buying RFP

Athabasca University, Canada’s Open University has issued an advertising and media buying RFP. The school is dedicated to the removal of barriers that restrict access to and success in university-level studies and to increasing equality of educational opportunity for adult learners worldwide. They are committed to excellence in teaching, research and scholarship and to being […]

Media Training Matters

Media Training Matters

A business owner or manager may wonder if it’s necessary to understand how the media functions and whether it will somehow interact with their business’s activities. Media training is meant to help anyone in the company who might encounter the media, like the CEO, founders, board of directors, or public relations staff. The website themuse.com […]

Media Buying RFP Issued In Maryland

Montgomery College Issues Media Monitoring RFP

Montgomery College has issued a Media Buying RFP. Montgomery College, Maryland’s largest community college, is a multi-campus institution with more than 60,000 across three campuses and multiple off-site locations. To support students’ academic and professional goals, the College employs more than 3,100 faculty and staff. The College is seeking requests for proposals for a media […]

Rehm signs off for the final time

Rehm signs off for the final time

In popular culture, there’s the passing of the torch and the end of an era. In media, the latter seems to be happening far more often than the former. Trusted anchors are retiring to pen memoirs or reinvent their fame on social media. Where once they were replaced by trusted names who had been their […]

Earned Media Measurement for PR

Earned Media Measurement for PR

Past Practices Earned media is any advertisement that is not bought. Media monitoring services would report on every one of these mentions collected in manila folders each week or month. From them, a company would determine visibility. They would also determine the value of earned placements by determining how much a an actual advertisement would […]

United Nations Media Monitoring RFP

Bureau of External Relations and Advocacy Seeks Digital Marketing

The United Nations Development Programme (UNDP) for Bosnia and Herzegovina has issued a media monitoring RFP.  They seek someone able to perform following tasks: monitoring, recording and providing a. daily and b. monthly clipping reports on listed media outlets (TV, print and online media) that mention UNDP and UN in Bosnia and Herzegovina, its work […]