Rehm signs off for the final time

Rehm signs off for the final time

In popular culture, there’s the passing of the torch and the end of an era. In media, the latter seems to be happening far more often than the former. Trusted anchors are retiring to pen memoirs or reinvent their fame on social media. Where once they were replaced by trusted names who had been their […]

Earned Media Measurement for PR

Earned Media Measurement for PR

Past Practices Earned media is any advertisement that is not bought. Media monitoring services would report on every one of these mentions collected in manila folders each week or month. From them, a company would determine visibility. They would also determine the value of earned placements by determining how much a an actual advertisement would […]

United Nations Media Monitoring RFP

Bureau of External Relations and Advocacy Seeks Digital Marketing

The United Nations Development Programme (UNDP) for Bosnia and Herzegovina has issued a media monitoring RFP.  They seek someone able to perform following tasks: monitoring, recording and providing a. daily and b. monthly clipping reports on listed media outlets (TV, print and online media) that mention UNDP and UN in Bosnia and Herzegovina, its work […]

LA Times editor blamed for paper’s problems

LA Times editor blamed for paper’s problems

Print media is hurting. Ad sales are down, subscription revenue is down, and the medium is adjusting to a world with much more competition for printing daily news. Fingers are being pointed in every direction as desperate business holdings hope to try to keep some papers profitable while others are going belly up, sending hundreds […]

Colorado State University Issues Media RFP

Colorado State University Issues Media RFP

Colorado State University (CSU) has issued a media planning and buying RFP.  The school  is now one of the United States’ leading research universities. Located in Fort Collins, Colorado (USA), CSU currently enrolls approximately 22,650 undergraduate students, 4,100 graduate students and 550 Professional Veterinary Medicine students, and has more than 1,800 faculty members working in […]

Why Media Impressions Matter So Much

Why Media Impressions Matter So Much

Have you ever thought of the phrase “making a first impression”? “You only get one chance to make a first impression,” is a saying proven to be true over the years. Today the term has manifested itself in more exciting ways. Multimedia is taking the business world by storm in more ways than one.

United Nations Issues Media Monitoring RFP

United Nations Lebanon Issues Communications RFP

The United Nations Development Program has issued a media monitoring RFP. The Bureau for External Relations and Advocacy (BERA) of UNDP was established on 1 January 2007. It was created to develop UNDP’s institutional capacity to enhance the strategic partnerships and to strengthen the resource mobilization function, which are both critical in securing aid effectiveness […]

Montgomery College Issues Media Relations RFP

Montgomery College Issues Media Relations RFP

Montgomery College (MC) a public, open access community college located in Montgomery County, Maryland, just outside Washington, D.C. is seeking a media relations firm. The college has three campuses, the largest of which is in Rockville. Its other campuses are in Takoma Park/Silver Spring and Germantown. Its off-campus sites include the Business Training Center in […]