Media Training Matters

Media Training Matters

A business owner or manager may wonder if it’s necessary to understand how the media functions and whether it will somehow interact with their business’s activities. Media training is meant to help anyone in the company who might encounter the media, like the CEO, founders, board of directors, or public relations staff. The website themuse.com […]

Media Buying RFP Issued In Maryland

Montgomery College Issues Media Monitoring RFP

Montgomery College has issued a Media Buying RFP. Montgomery College, Maryland’s largest community college, is a multi-campus institution with more than 60,000 across three campuses and multiple off-site locations. To support students’ academic and professional goals, the College employs more than 3,100 faculty and staff. The College is seeking requests for proposals for a media […]

Rehm signs off for the final time

Rehm signs off for the final time

In popular culture, there’s the passing of the torch and the end of an era. In media, the latter seems to be happening far more often than the former. Trusted anchors are retiring to pen memoirs or reinvent their fame on social media. Where once they were replaced by trusted names who had been their […]

Earned Media Measurement for PR

Earned Media Measurement for PR

Past Practices Earned media is any advertisement that is not bought. Media monitoring services would report on every one of these mentions collected in manila folders each week or month. From them, a company would determine visibility. They would also determine the value of earned placements by determining how much a an actual advertisement would […]

United Nations Media Monitoring RFP

Bureau of External Relations and Advocacy Seeks Digital Marketing

The United Nations Development Programme (UNDP) for Bosnia and Herzegovina has issued a media monitoring RFP.  They seek someone able to perform following tasks: monitoring, recording and providing a. daily and b. monthly clipping reports on listed media outlets (TV, print and online media) that mention UNDP and UN in Bosnia and Herzegovina, its work […]

LA Times editor blamed for paper’s problems

LA Times editor blamed for paper’s problems

Print media is hurting. Ad sales are down, subscription revenue is down, and the medium is adjusting to a world with much more competition for printing daily news. Fingers are being pointed in every direction as desperate business holdings hope to try to keep some papers profitable while others are going belly up, sending hundreds […]

Colorado State University Issues Media RFP

Colorado State University Issues Media RFP

Colorado State University (CSU) has issued a media planning and buying RFP.  The school  is now one of the United States’ leading research universities. Located in Fort Collins, Colorado (USA), CSU currently enrolls approximately 22,650 undergraduate students, 4,100 graduate students and 550 Professional Veterinary Medicine students, and has more than 1,800 faculty members working in […]

Why Media Impressions Matter So Much

Why Media Impressions Matter So Much

Have you ever thought of the phrase “making a first impression”? “You only get one chance to make a first impression,” is a saying proven to be true over the years. Today the term has manifested itself in more exciting ways. Multimedia is taking the business world by storm in more ways than one.