Michael S. Sitrick - Sitrick and Company

Michael Sitrick: Why Join The Board Of A Penny-Stock Company?

Michael Sitrick everything-pr

Oxis Biotech, a wholly owned subsidiary of Oxis International Inc., is a company listed on the penny-stock market (SYMBOL) – it is currently trading at a $12 million market valuation and has minimal assets or revenues. It also has significant and rising short-term debt that could easily lead to massive dilution. So, it makes no […]

What to Do When a PR Crisis Hits

What to Do When a PR Crisis Hits

Mistakes do happen they can be small or major. When they happen it is best to be upfront about them. Companies can create a good PR experience, by handling in the right way.  When it is a minor mistake it can be resolved by sending out an apology through an email or other notice to […]

Michael Sitrick & APCO Are PR Leaders In The News

Michael Sitrick everything-pr

Michael Sitrick, the crisis PR mogul is part of a group of homeowners on an elite Malibu Beach area known as Broad Beach. Other owners in the area include luminaries like Pierce Brosnan, Dustin Hoffman, Steve Levitan (co-producer of “Modern Family”), Ray Romano, and Patrick Soon-Shiong (ranked by Forbes as the wealthiest man in LA […]