This Bud’s Not for Boston

This Bud’s not for Boston

Even after the Supreme Court essentially legalized gay marriage nationwide, gay rights remains a hot button and contentious political issue. Some companies, like Starbucks and Chick Fil A, have come out strongly on one side or the other of the issue. Others have been a bit more circumspect, donating to this cause or that one, […]

Your Word as Your Biggest Marketing Asset

Your word as your biggest marketing asset

It’s unclear if the world of business was ever a “handshake” world. It certainly plays well on classic TV, and it offers fond memories of The Way It Was Then, but, regardless, it’s certainly not that way anymore. But should that mean the only thing defining your reputation is the letter of the law? Not […]

The PR of Taking a Stand

Trump

There’s nothing particularly new about people standing up for what they believe in, even when there could be terrible consequences. Nelson Mandela spent years in a third-world prison, and Rosa Parks sparked a positive change for countless lives. But 2016/2017 may well go down as the years of “taking a stand.” Some of it was […]

Lessons from the CDC about Crisis Communications

Lessons from the CDC about Crisis Communications

The Center for Disease Control (CDC) deals with a very specific type of problem. So planning for a crisis situation in advance is easier than in some businesses, but putting that aside, most businesses provide a limited number of products or services, so setting up an advance plan for crisis communications is possible … and […]

Reanimate Nonprofit Fundraising with PR

Reanimate Nonprofit Fundraising with PR

In 2017 we’ve been living through a lot of turmoil and public crisis, from the Syrian situation, all the refugees, and fervor over undocumented aliens, to the Presidential election from hell (no matter which side you were on, it was an emotionally bloody seemingly never-ending battle). There’s been rioting and protesting in the streets almost […]

Yiannopoulos left CPAC and Breitbart no choice

Yiannopoulos left CPAC and Breitbart no choice

During his short and meteoric media career, Milo Yiannopoulos has lived by provoking. He built his brand punking and trolling people on Twitter, then added to it by writing controversial articles and giving incendiary speeches specifically targeted to enrage various groups. When enough people were talking about him – rather than his positions – big […]

Coffee prices set to rise

Coffee prices set to rise

If you get your coffee at the store rather than through the drive-thru, the price of a cup may have just gone up. Smucker, the company which owns popular brands such as Folgers, Café Bustelo and owns the rights to sell Dunkin’ Donuts branded coffee in grocery stores recently announced plans to raise prices across […]