Munoz Will Not Be United Chairman

Munoz Will Not Be United Chairman

Not that long ago, United CEO Oscar Munoz was riding high. Recently named PR Week’s Communicator of the Year, Munoz was already United CEO and was all set to step into the Chairman’s seat. Then came a series of escalating PR problems and at least one outright PR disaster. Munoz tried to apply those award-winning […]

Using Microsoft Excel for PR

Using Microsoft Excel for PR

Whether you work in a PR agency or do it for your sole proprietorship, tracking, sorting, and pulling information together to learn from collected data can be a headache. There are a few simple tricks in Microsoft Excel that really streamline the process. Here are a few to look over.

Can Sean Spicer Regain Public Trust?

Can Sean Spicer Regain Public Trust

Has anyone taken more heat in his position than Sean Spicer? The butt of endless jokes and constant barrages of criticism, President Trump’s Press Secretary is looking a little tired around the eyes lately. And there’s good reason. For all the vitriol hurled at his boss, there seems to be plenty left over for Spicer. […]

This Bud’s Not for Boston

This Bud’s not for Boston

Even after the Supreme Court essentially legalized gay marriage nationwide, gay rights remains a hot button and contentious political issue. Some companies, like Starbucks and Chick Fil A, have come out strongly on one side or the other of the issue. Others have been a bit more circumspect, donating to this cause or that one, […]

Your Word as Your Biggest Marketing Asset

Your word as your biggest marketing asset

It’s unclear if the world of business was ever a “handshake” world. It certainly plays well on classic TV, and it offers fond memories of The Way It Was Then, but, regardless, it’s certainly not that way anymore. But should that mean the only thing defining your reputation is the letter of the law? Not […]

The PR of Taking a Stand

Trump

There’s nothing particularly new about people standing up for what they believe in, even when there could be terrible consequences. Nelson Mandela spent years in a third-world prison, and Rosa Parks sparked a positive change for countless lives. But 2016/2017 may well go down as the years of “taking a stand.” Some of it was […]

Lessons from the CDC about Crisis Communications

Lessons from the CDC about Crisis Communications

The Center for Disease Control (CDC) deals with a very specific type of problem. So planning for a crisis situation in advance is easier than in some businesses, but putting that aside, most businesses provide a limited number of products or services, so setting up an advance plan for crisis communications is possible … and […]

Reanimate Nonprofit Fundraising with PR

Reanimate Nonprofit Fundraising with PR

In 2017 we’ve been living through a lot of turmoil and public crisis, from the Syrian situation, all the refugees, and fervor over undocumented aliens, to the Presidential election from hell (no matter which side you were on, it was an emotionally bloody seemingly never-ending battle). There’s been rioting and protesting in the streets almost […]