Tourism Council Seeks Digital Advertising Help

Tourism Council Seeks Digital Advertising Help

The Anderson County Tourism Council in Tennessee started a promotional campaign called Adventure Anderson in March 2016.  This campaign promoted Anderson County’s adventures including water, mountain and historical adventures, through digital advertisements, social media, purchased and organic content and enhancements to the website. The first step was using a “spokesperson” who experienced different adventures in […]

Better Than Cash Alliance Seeks PR Firm

Better Than Cash Alliance Seeks PR Firm

The Better than Cash Alliance has issued an RFP For a firm able to provide communications services, content creation, media relations and event coordination. The Better Than Cash Alliance (www.betterthancash.org) is a global partnership of over 50 members – governments, companies and international organizations- that accelerates the transition from cash to digital payments to help […]

How to Boost B2B PR Efforts

How to Boost B2B PR Efforts

Whether the PR efforts are all done in-house, or there’s a PR firm doing it, these efforts can pay off big time, but only if you manage to connect the good word to your customer base. Without that, new people may hear about you, the CEO, or the brand, but without an ongoing presence, it […]

New Label challenges long-held allergy warnings

New Label challenges long-held allergy warnings

You’ve seen the labels all over the snack aisle: “may contain traces of tree nuts” or “made in the same factory as peanuts” … warnings meant to convey caution to those who may have peanut allergies or other health issues that can be exacerbated by nuts. Now, reports are surfacing that claim this good faith […]

Non-Profit Issues Digital Media RFP

Non-Profit Issues Digital Media RFP

Mary’s Pence, a nonprofit that was started 30 years ago to meet funding needs of social change projects lead by and benefitting women has issued an RFP for a digital media agency. Mary’s Pence invests in women across the Americas by funding community initiatives and fostering collaborations to create social change.  Mary’s Pence Grants: Mary’s Pence […]