Greenburgh Central School District Seeks Public Relations Firm

Greenburgh Central School District Seeks Public Relations Firm

Greenburgh Central School District (GCSD) is located 25 miles north of New York City and serves students from Hartsdale, a portion of White Plains, and several streets in Elmsford. The total area of the District is eight square miles with a population of approximately 21,000 residents representing a vast array of social, economic, ethnic and […]

Kenya Tourism Issues Marketing RFP

Nairobi kenya seeks public relations and media communications agency

Kenya Tourism Board has issued a marketing RFP.  The Kenya Tourism Board (KTB) is looking for destination marketing agencies that will work closely with them in the implementation of the Kenyan Marketing Strategy 2017-2020, with the trade, in its priority markets. Scope of Work: 1. Strategic planning and project management Annual Market Development Plan Considering […]

Al-Jazeera Under Siege at Home

Al-Jazeera Under Siege at Home

When you take a stand as a brand, especially as a media company, you’re going to get some pushback and criticism. When you do so in the Middle East, that pushback is going to be substantial. And, often, when you don’t take a stand where you should … or if you refuse to … the […]

Munoz Will Not Be United Chairman

Munoz Will Not Be United Chairman

Not that long ago, United CEO Oscar Munoz was riding high. Recently named PR Week’s Communicator of the Year, Munoz was already United CEO and was all set to step into the Chairman’s seat. Then came a series of escalating PR problems and at least one outright PR disaster. Munoz tried to apply those award-winning […]

Using Microsoft Excel for PR

Using Microsoft Excel for PR

Whether you work in a PR agency or do it for your sole proprietorship, tracking, sorting, and pulling information together to learn from collected data can be a headache. There are a few simple tricks in Microsoft Excel that really streamline the process. Here are a few to look over.

Can Sean Spicer Regain Public Trust?

Can Sean Spicer Regain Public Trust

Has anyone taken more heat in his position than Sean Spicer? The butt of endless jokes and constant barrages of criticism, President Trump’s Press Secretary is looking a little tired around the eyes lately. And there’s good reason. For all the vitriol hurled at his boss, there seems to be plenty left over for Spicer. […]

This Bud’s Not for Boston

This Bud’s not for Boston

Even after the Supreme Court essentially legalized gay marriage nationwide, gay rights remains a hot button and contentious political issue. Some companies, like Starbucks and Chick Fil A, have come out strongly on one side or the other of the issue. Others have been a bit more circumspect, donating to this cause or that one, […]

Your Word as Your Biggest Marketing Asset

Your word as your biggest marketing asset

It’s unclear if the world of business was ever a “handshake” world. It certainly plays well on classic TV, and it offers fond memories of The Way It Was Then, but, regardless, it’s certainly not that way anymore. But should that mean the only thing defining your reputation is the letter of the law? Not […]