Sox and Yanks in trouble with the League

The Boston Red Sox have been fined by Major League Baseball for using technology to steal signs from the Yankees earlier in the season. In a scenario somewhat similar to the one that got the nearby Patriots in trouble a few years, back, the Sox will have to cough up some cash for the infraction. […]

Brits waging war on calories

The British are known for many things. Delicious cuisine is not exactly one of them. Now, though, the British government is cracking down on tastier food in an effort to reduce the caloric intake of its citizens. Obesity Declared an Epidemic in British Kids According to Public Health England, obesity is epidemic in British kids, […]

Bortles not impressing in Jax

Quarterback Blake Bortles was supposed to be the savior for the moribund Jacksonville Jaguars. He had all the skills: the arm, the pocket presence, the accuracy. Coming out of college he was a strong leader with a major upside. The Jags made Bortles the third overall pick in the 2014 NFL Draft. When he wore that […]

Gurbaksh Singh Chahal: More than a Great Marketer

Gurbaksh Chahal

Gurbaksh Chahal Has Track Record of Success Gurbaksh Chahal has built a level of success almost impossible to imagine, let alone achieve. Just after turning 18, he sold his first company for $30 million and just eight years later he sold the second one for $300 million. That’s an amazing track record. At 35, Chahal […]

Essential Metrics to Measure Success

Essential Metrics to Measure Initial Success

To get anywhere you have to start heading in the right direction and to build anything, you must have a firm foundation. Makes sense, right? Then why do so many young entrepreneurs and startup businesses pay so little attention to key early metrics when they’re just getting started? Is it hubris? Do we think “it […]

World Bank Group Seeks Consumer Marketing Agency

The International Finance Corporation (IFC), a member of the World Bank Group, is an investor and advisor supporting sustainable economic growth in developing countries by making private sector investments, mobilizing  capital in the international financial markets, and providing advisory services to businesses and governments. Lighting Africa, is a joint IFC/World Bank initiative that seeks to […]

Top Parenting Influencers in 2017

GroupHigh, a service that studies and compiles information on various social media (and otherwise) influencers, recently put out their list of top 60 parenting influencers. Here’s what the list shows: Two boys one girl and a crazy mom — Reach over 30K. Topics for posts cover such things as recipes, healthy snack ideas, DIY projects, […]

California State Lottery Issues Advertising RFP

California State Lottery has issued an RFP for lead advertising and integrated marketing services for all Lottery products with the objective of maximizing contributions to public education. Background: The Lottery’s mission is to generate supplemental funding for public education. Fiscal Year 2016/17 was another strong year for the Lottery, with sales of approximately $6.3 billion […]