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You’ve heard it before: “Correlation does NOT equal causation.” Just because it follows, doesn’t mean it connects. The same can be true in public relations and marketing. And, if we fail to respect this,...
For those interested in a career in financial communications, it’s time to up your game with numbers, percentages, ratios, and so much more. Of course communications skills need to be great too, but the...
Dunkin’ Donuts is being updated, and not just the logo. In an effort to keep up with the competition and respond to customer preferences, Dunkin’ is changing a lot about how it does...
The metaphorical shootout between Google and Amazon is getting heated up, and it appears consumers may become collateral damage. Recently, Google announced it would be removing YouTube from Amazon FireTV and Echo Show. When...
The state of North Dakota, acting through its North Dakota Department of Human Services, Human Resources Division (STATE), is soliciting proposals to develop a comprehensive digital marketing campaign for online recruitment of staff in...
There’s really no reason to sugar coat it, Sears is not doing well. The company overall is floundering, especially after trying to buy and reinvigorate Kmart in past years. On top of this, Sears...
Heads are rolling at entertainment companies across the country as consumers focus more on industry-wide sexual harassment allegations. The latest brand to fire a creator for allegations of sexual harassment is Nickelodeon. The network,...
Finn Partners and Pharma Finn Partners has brought their corporate social responsibility and healthcare divisions together to form a new area of specialization … Pharma. Doing good is a good fit for the Big...
Over a single weekend, Beth Mowins became a hero and a figurehead for young women and girls across the country. While she didn’t stand up to an oppressive government or complete some heroic act,...
The PR roller coaster that is Colin Kaepernick just won’t die. Even as the NFL seems to have left the quarterback out of this season for his outspoken views, others are taking the baton...
