The Importance of Influencer Marketing

influencer marketing - public relations

As confidence in traditional advertising tactics continues to plummet, consumers are searching for new ways to find quality products. Now is the best time for companies to focus on influencer marketing. Influencers in advertising are people who have earned the trust of thousands by way of strong online or in-person presence. They are not always […]

Pfizer drops the cost of vaccine to charities

pfizer public relations

It’s been a rough year for Big Pharma. You know all the stories, huge drug price hikes, exclusions, rate increases on prescription drugs … endless headlines turning the public image of the average drug company into some kind of Mad Max post-apocalyptic wasteland. One drug company appears tired of taking it on the chin. Pfizer […]

Earned Media Measurement for PR

Earned Media Measurement for PR

Past Practices Earned media is any advertisement that is not bought. Media monitoring services would report on every one of these mentions collected in manila folders each week or month. From them, a company would determine visibility. They would also determine the value of earned placements by determining how much a an actual advertisement would […]

JetSmarter Celebrates Art Basel With Events, Celebrities And Digital Media Influencers

JetSmarter

Leading private jet booking app JetSmarter has just completed another successful year celebrating Art Basel Miami, with a complete weekend of star-studded events hosted by the company’s CEO and Founder Sergey Petrossov, along with high profile partners, including Jason Binn of DuJour Media, Haute Living and others. In addition to its events in Miami, celebrities […]

Star Wars Drones Out In Time For Rogue One

Star Wars Drone

It didn’t take long for Unmanned Flying Vehicles (AVF), otherwise known as “drones,” to become a hit on the consumer market. Soon, everyone had a friend or neighbor who owned a drone, and school kids were programming them in elementary schools. And, with consumer proliferation, comes consumer choice. That means promotional stunts and product placement. […]

Moving beyond external communications at McGallen & Bolden

external communications

by Seamus Phan, lead strategist & creative director, McGallen & Bolden Pte Ltd  The PR industry is facing an upheaval, primarily due to the decline of mainstream media, where traditional media channels such as newspapers, magazines, and broadcast stations are facing dwindling subscribers in this side of the world. To counter the decline, some media […]

Haute Living: Reaching Luxury And Winning In Media

Haute Living Logo - PR News

Haute Living is a media company that is all about luxury and the top entrepreneurs and other movers and shakers in the world. They put out a bi-monthly magazine in New York, San Francisco, Miami, and Los Angeles – and their online property is international and covers mainly the four cities listed above plus Dallas, […]