Alaska Seeks Tourism PR Agency

alaska firm

The Alaska Travel Industry is seeking a media relations firm to promote Alaska’s Tourism Marketing Program. The Alaska Travel Industry Association (ATIA) is the leading non-profit, member-based trade association for the travel industry in Alaska. With over 700 tourism business members and partners, ATIA is the leading industry organization promoting Alaska as a top visitor […]

The Importance of Influencer Marketing

influencer marketing - public relations

As confidence in traditional advertising tactics continues to plummet, consumers are searching for new ways to find quality products. Now is the best time for companies to focus on influencer marketing. Influencers in advertising are people who have earned the trust of thousands by way of strong online or in-person presence. They are not always […]

Pfizer drops the cost of vaccine to charities

pfizer public relations

It’s been a rough year for Big Pharma. You know all the stories, huge drug price hikes, exclusions, rate increases on prescription drugs … endless headlines turning the public image of the average drug company into some kind of Mad Max post-apocalyptic wasteland. One drug company appears tired of taking it on the chin. Pfizer […]

Earned Media Measurement for PR

Earned Media Measurement for PR

Past Practices Earned media is any advertisement that is not bought. Media monitoring services would report on every one of these mentions collected in manila folders each week or month. From them, a company would determine visibility. They would also determine the value of earned placements by determining how much a an actual advertisement would […]