Shift Communications PR - News, Info, Gossip and More

Shift comm PR
Shift Communications, founded in 2003, is a multinational firm owned by National Group in Canada as of May 2016. National Group, in turn, is owned by RES Publica, and WPP, the world’s largest communications conglomerate, owns a minority share in RES. Shift’s headquarters are in San Francisco with additional offices in Boston, New York, and Austin.

Some of their largest clients include Club Med, Bing, The Home Depot, Logitech, Virgin Mobile, and Oakley. Their CEO, Todd Defren writes a blog — PR-Squared — that is often listed among AdAge’s top 50 blogs. They also have the Shift Blog on their website with regular updates.

One of their big claims to fame: they were the first PR firm to launch a press release on social media in 2006. They were also among the first PR firms to start blogs. In 2015, they became a Google Analytics Certified Partner, adding more value to what they bring to the table for their clients and helping them understand the ROI of marcomms work.

Shift was co-founded by Jim Joyal, Ed Weiler (Weiler is no longer with the agency), and Todd Defren, and their annual revenues are currently about $20 million currently. In their four office locations they currently have 150 employees and in 2014 they won a total of 53 industry awards. They specialize in working with healthcare, technology, consumer marketing, and B2B clients providing data-driven marketing and results.

Many employees talk about the great company culture, but also advise that it is not a fit for everyone; they use a silo system for their work product.

University Of Oregon Issues Digital Marketing RFP

University of Oregon

The University of Oregon on behalf of the Lundquist College of Business (“University”) is seeking an agency to provide digital marketing opportunity assessment services, digital campaign setup, and management, and reporting services to enhance effectiveness of digital marketing efforts for the college’s graduate programs (MBA, Oregon Executive MBA, MS in Sports Product Managing, MS in […]

Canadian Town Issues Branding RFP

Canadian Town Issues Branding RFP

Town of Shediac in Canada is seeking a branding agency to provide brand consulting, design and public engagement services as part of a brand development project. Target groups to be engaged will include the local community at large and stakeholders such as the cultural, multicultural, not-for-profit, tourism and business communities. Creating an exciting, new, evolutionary, […]

Maryland Technology Development Seeking Marketing Agency

Maryland Technology Development Seeking Marketing Agency

The Maryland Technology Development Corporation (TEDCO) is requesting proposals from website development and marketing firms with the necessary qualifications to develop and launch TEDCO’s new website. Nationally recognized as one of the most active seed/early-stage investors in the nation, TEDCO has a portfolio of more than 400 seed investments since 1998 through eight funding and […]

Waterfront Toronto Issues Media Monitoring RFP

Waterfront Toronto is seeking a Media Monitoring company. Waterfront Toronto Corporate Mission: Waterfront Toronto is the public advocate and steward of waterfront revitalization. Created by the Governments of Canada and Ontario and the City of Toronto, Waterfront Toronto is mandated to deliver a revitalized waterfront. Formally created in 2001, Waterfront Toronto has a 25-year mandate […]

Canadian City Seeks Creative Development

vaughan canada development

The City of Vaughan, in Canada is seeking Creative Development and advertising for the City of Vaughan Magazine. With a population of more than 320,000, the City of Vaughan, in the Regional Municipality of York, is one of Canada’s fastest growing cities. That number is expected to grow by more than 30 per cent in […]

Los Angeles World Airports Issues Marketing RFP

Los Angeles World Airports Issues Marketing RFP

Los Angeles World Airports has issued an RFP for Air Service Marketing, Promotional, and Development Consulting Services.  Los Angeles World Airports (LAWA) is soliciting proposals from professional PR Agencies to perform air service marketing, promotional, and development consulting services activities primarily in international regions for Los Angeles International Airport (LAX) to the international tourism industry. […]