Earned Media Measurement for PR

Earned Media Measurement for PR

Past Practices Earned media is any advertisement that is not bought. Media monitoring services would report on every one of these mentions collected in manila folders each week or month. From them, a company would determine visibility. They would also determine the value of earned placements by determining how much a an actual advertisement would […]

Oops – Twitter suspends the account of its own CEO

Twitter CEO Jack Dorsey

Recently, Twitter has been in the news a lot, talking about plans to block or suspend accounts of people who post objectionable content to the social media network. The main targets of suspensions have been members of the so-called “alt-right” movement, which some people call patriots and others call racists.

Zuckerberg accused of hate speech

Zuckerberg accused of hate speech

When you think about hate speech on Facebook, generally the assumption might be that it’s coming from users aimed at other users. Everyone’s familiar with the inevitable devolution of the comment thread. Where someone says something, someone else takes offense, and suddenly everyone is evil incarnate. You know, Godwin’s Law.

Using Social Media Better

Using Social Media Better

2016 has already proven innovative for PR efforts by some agencies. The #perfectlyimperfect campaign sponsored by FCB Health, RX Mosaic Health, and Teva Women’s Health was used to help women in the 18-34 age range stress less about “being perfect.” The campaign also offered information on emergency contraception –- because even with contraception women can […]

Rogers and Cowan – Celebrity PR for More Than 65 Years

Rogers & Cowan everything-pr

Rogers and Cowan is part of the Interpublic Group of Companies (IPG) and is global, with their headquarters in Los Angeles and other offices in New York, Florida, and London. R&C opened their doors in 1950 representing actors and actresses, although up until that time, most performers were represented by their studios. R&C represented a […]

Global Alliance for Improved Nutrition Issues Social Media RFP

Global Alliance for Improved Nutrition Issues Social Media RFP

  The Global Alliance for Improved Nutrition (GAIN) is an alliance driven by the vision of a world without malnutrition. Created in 2002 at a Special Session of the UN General Assembly on Children, GAIN supports public-private partnerships to increase access to the missing nutrients in diets necessary for people, communities and economies to be […]