Afghanistan Social Media RFP Issued

Afghanistan Social Media RFP Issued

Internews invites research organizations to submit proposals for conducting a study on the usage/consumption and perceptions as well as engagement, with online and social media in Afghanistan. An award from Counterpart International Inc. funds Internews’ activities under a cooperative agreement from the US Agency for International Development (Award No. AID-306-A-14-00001). The contract issued under this […]

Using Customer Info to Better Market a Travel Brand

Using Customer Info to Better Market a Travel Brand

It’s all about connection in marketing and building a brand these days. When the brand connects in personalized ways with their customers, the likelihood of repeat business with that buyer group increases by as much as 65% according to a recent Accenture newsroom survey. The trick is how to help your target customer feel that […]

Reanimate Nonprofit Fundraising with PR

Reanimate Nonprofit Fundraising with PR

In 2017 we’ve been living through a lot of turmoil and public crisis, from the Syrian situation, all the refugees, and fervor over undocumented aliens, to the Presidential election from hell (no matter which side you were on, it was an emotionally bloody seemingly never-ending battle). There’s been rioting and protesting in the streets almost […]

PR News: Mercury, Edelman, Porter Novelli & More

Mercury Public Affairs

Mercury Gains DC Top Flyer Andrea Bozek might not be a household name, but she’s well-known to Republicans in DC. She’s the only person to ever work communications for both the House and the Senate at such a high level. In the House she was communications director for the National Republican Congressional Committee and in […]

Big Brands Mixing with Reality Television

Big Brands Mixing with Reality Television

Reality television isn’t just tied to big brands through advertising time, but more in the way Ford Motors was tied to serial television shows in the 70’s. They are part and parcel of the programs. One of the most recent examples was on The New Celebrity Apprentice with Welch’s grape juice. The challenge was to […]

Social Media taking heat for terrorist attacks

Social Media taking heat for terrorist attacks

Across the world, the family and friends of terror victims are still mourning the loss of loved ones stripped from the world too soon. In many of these cities – including Paris, Brussels, and across Israel and the United States – these families are looking for Someone to Blame … and they seem to have […]

Twitter Vows to Combat Bullying

Twitter vows to fight bullying in the New Year

Cyberbullying. There’s a new headline about it just about every day. It’s a constant problem online, and a challenge for parents who want their kids to be able to surf safely. But, it turns out, it’s an issue for adults too.

Earned Media Measurement for PR

Earned Media Measurement for PR

Past Practices Earned media is any advertisement that is not bought. Media monitoring services would report on every one of these mentions collected in manila folders each week or month. From them, a company would determine visibility. They would also determine the value of earned placements by determining how much a an actual advertisement would […]