PR Elite Award Standout Categories
Another year is winding down and the PR News Agency has dispensed another set of Elite Awards to firms in twenty-nine categories. Every agency and firm nominated for a 2014 Elite Award showed outstanding...
Tagged: Twitter
Networking in Public Relations: The Complete Beginner’s Guide
In today’s world, success in business is not measured in the amount you spend on marketing, but on the number of relationships you have established. Throwing millions of dollars at ad agencies won’t make...
A PR Pro’s Guide to Newsjacking
People see articles everywhere with titles such as five marketing lessons from the Asian games or four things eBay’s billion dollar payday can do to inspire B2B marketers. Uniquely crafted takes on a current...
NY Observer Op-Ed Claims Burson-Marsteller Hired By Muslim Brotherhood After Rejecting Israel
– Everything PR Reveals Quote Came From Norway Burson CEO – An op-ed by Ronn Torossian in The NY Observer asserts – with proof – that the WPP-Public Relations unit, Burson-Marsteller has been...
How to Market Web Apps Online
With more than 1 billion websites that are online every day, it is difficult to get the attention from people whom you want to market your product, especially if you’re still starting to grow...
Ukraine Revokes Freedom of the Press for Americans?
Yesterday an American journalist working for Russian TV (RT) was deported from western Ukraine while covering new protests over Petro Poroshenko’s call to mobilize military there. Shelling civilian populations using US aid is nothing compared to abridging the very core of American ideals… the right to speak freely.
How to Create a Better User Experience for Your Website
The age of digital marketing is now heading towards a better and advanced experience for the users. Having a positive user experience as one of your primary focuses could help you stand out among the rest of your competitors given that you’re able to satisfy the needs of your target audience, for websites, they are your visitors.
Why Content Promotion is Queen: Tips on How to Make it Work
If you don’t plan a content strategy for your website, you miss opportunities that can add significantly to your site in terms of traffic and to your business in terms of sales and leads.
Why Influencer Outreach is Important
Partnerships, associations and pursued marketing collaboration enable brands to build a solid community that could benefit them in terms of referrals, lead generation and traffic acquisition for their own websites. Without partnerships, it is impossible for a brand to increase its outreach capacity and become more humanized for its target audience.
PR Tips: #AskCommish Goes Awry
Hashtag PR campaigns can go either way. It’s a reality you have to embrace before you ever decide to embark on a very public conversation in a very flippant, off the cuff context. But, brands try it all the time. Some with great success, including Adidas UK, the WWE, Starbucks, and Taco Bell. Some, like JetBlue can look at their social media forays as a bit of a mixed bag. Others go completely off the rails. Looking at youMcDstories. The NFL’s #AskCommish campaign fits squarely in the latter.
