The gaming industry constantly takes heat for how it treats and interacts with women. From online harassment to Twitter threats to shaming and catcalls on other social media, the issue has only caught fire and doesn’t seem anywhere close to burning out. The antagonists in this case are often Nameless Faceless Masses, but sometimes a […]
Video Game Public Relations
No matter what your interest, if you love working in PR, you can find a niche where you can practice your talents for branding and showing all the amazing things your clients bring to the table – and if you love gaming as well, there’s plenty of room to work your magic in this fun and sometimes adventure-filled side of PR.
The Video Game industry has an interesting relationship between the public, publisher, and the public relation department facilitating the two. Metacritic ranked the top 8 publishers here, and the rundown of top publishers and firms representing them follows. #1 Nintendo Recently, Nintendo had shifts in their PR, at least in the U.K. In April, […]
GamerGate is not going away, and that uncomfortable fact is something every video game PR agency must consider when crafting a campaign and positioning their messages. This dynamic is no more real than at the South By Southwest Interactive Conference. SXSW, held annually in Austin, bringing together gamers, tech innovators and industry journalists for an […]
Since 2000, video games seized their rightful place in the mass market, eventually outdoing motion pictures and television for entertainment, sales, and business. Also as an art form. As with any of its competitors, a solid marketing strategy becomes essential to the successful launch of new titles. For game developers to reach their desired gaming […]
Startups on the horizon this Follow Friday include; Amazon’s new game studio, a cloud virtualization Technic, Foodbook in the making, Hertz for bike rentals, and an app named Qoture make for a roundup of sure fire interest for geeks and consumers alike. Check out what’s in store by way of inventive genius today.
The Diablo III launch has caught everyone’s eye not only because it’s been long awaited by fans, but also because it was followed by major technological fails which angered fans across the globe. Yet Blizzard showed the world that they make PC games so awesome, not even major issues cannot hinder their success. The game […]