Tagged: Waggener Edstrom Worldwide

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PR Elite Award Standout Categories

Another year is winding down and the PR News Agency has dispensed another set of Elite Awards to firms in twenty-nine categories. Every agency and firm nominated for a 2014 Elite Award showed outstanding...

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Volvo Tags Waggener Edstrom for Connected Cars Moves

Waggener Edstrom has been selected as the first ever US agency named AOR for Volvo Cars of North America. According to the news release from the firm, WE is to support Volvo’s brand refresh in the US market.

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Ogilvy PR Explores Boutique PR Territory

With its new “Espresso” offering, Ogilvy Public Relations hopes to attract emerging brands and start-up companies to its client roster. If big PR companies are lowering their prices (affordable and flexible cost structure), are boutique agencies threatened?

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Weber Shandwick vs. FTI Consulting: Twitter Showdown

Whether you noticed or not, FTI Consulting bounced into the top US PR firms contention via O’Dwyer’s list of top agencies for 2013. The space formerly held by either Melissa Waggener Zorkin’s Waggener Edstrom, or APCO Worldwide, is not firmly in the hands of Ed Reilly’s global firm. For today’s matchup of Twitter prowess we pit the almost legendary Weber Shandwick against FTI to see just who has a handle on social media dominance.

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APCO Worldwide vs. Waggener Edstrom: Twitter Showdown

Edelman, APCO Worldwide, Waggener Edstrom, Ruder Finn, W2O Group, Weber Shandwick, Fleishman-Hillard, Burston Marsteller, and MWW, these companies sit at the top of the public relations food chain with some others. But just how competitive are these and others when it comes to their digital footprint? We have discussed this many times, but only now can we present them using visual.ly to enhance the results visually.

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Waggener Edstrom Worldwide Asia Moves

Last week Waggener Edstrom Worldwide announced oday announced having expanded their Hong Kong office’s luxury portfolio. The agency reportedly added several major brands as well as a new hire of note, Sunni Hong. On the strength of 46 percent year-on-year growth, Waggener Edstrom Worldwide adds designer Cole Haan, and completes major campaigns for leather goods specialists LANCEL, and the wine brand Pernod Ricard.

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US PR Industry Revenue $13.4 Billion by 2017

2012 promises to be a good year for American PR firms despite failings in the economic forecast. Companies employed to improve other bsinesses’ visibility and image, public relations firms like APCO Worldwide, Waggener Edstrom, and Edelman may well be the barometer of hope many people are looking for.