If you are a marketer, it’s time to do some research on … Blockchain. It may be the wave of the near future in marketing to consumers as well as when buying ads. Let’s start with the most basic question, what is blockchain? It is probably one of the fastest growing markets currently available and […]
When it comes to making a commitment to renewable energy sources, Renault is really taking a stand. The automaker is promising that, within five years, at least half of its models will be either hybrid or fully-electric. But that’s not the only automotive category that Renault is working to find space in. The company is […]
Officials who keep track of such things say about 6,000 pedestrians were killed last year because of distraction. The main culprit blamed, of course, was texting while driving, but, really, there are a lot of things that can distract drivers and cause accidents. Various automakers have put out campaigns hoping to encourage people not to […]
OneCoin, a cryptocurrency that employs “Know Your Customer” protocols to ensure transparency and accountability, recently appointed Pierre Arens, former CEO of Banque Invik (now Catella), as its new CEO. The announcement came at OneCoin’s international conference in Macau, attended by thousands of OneCoin enthusiasts and members of its associated OneLife marketing network.
Despite a blistering barrage of recent criticism from investors, General Electric CEO Jeff Immelt isn’t shying away from sharing his vision for the future of GE. In a recent speech, Immelt made it clear that he believes US companies need to step up and change their attitude if they hope to compete with foreign firms.
Verizon has always been big on marketing and PR. A couple of years ago their campaign, then on the verge of becoming annoying, featured a guy moving about the country into unlikely places and asking – “Can you hear me now?” He’s become the Sprint spokesman in yellow these days, presumably after a non-compete period, […]
So far, AI has not garnered a good PR reputation. Both Bill Gates and Stephen Hawking believe that AI may be on a collision course with humans, and government organizations seem to feel much the same way, including The Committee on Legal Affairs of the European Parliament (part of the EU in Brussels). The UN, […]
Uber has been in a fight for its business life since just about day one. Every time they expand into a new area, several local entities take exception. Certain politicians, regulators, unions, and other vested interests try first to force Uber out, then grudgingly accept that the market drives commerce and people with smartphones, and a […]