Technology PR

BlackBerry Hops on the PR Bandwagon

BlackBerry

Once upon a time, when people thought of trendy technology in the business world, a BlackBerry came to mind. Yes, it’s true. But now? – not so much. While BlackBerry revolutionized the fine art of working from anywhere at any time on a phone, it failed to keep up with its own trend and before […]

4 Ways to Build Better Customer Relationships

Customer Relationship

Many people start companies to make a quick buck or big bucks. But without good customer relations, this is unlikely to happen. Customers who do not feel valued often move on to other alternatives. As a result, building a customer base represents one obstacle, but keeping customers is the next. Understanding Employees are Customers Too […]

GM Doubles Down on Self-driving Cars

GM logo

Self-driving cars may seem like some science fiction dream, but there are already companies using the technology in a limited capacity. Automakers are rushing to develop their own brand and hoping to corner the market. The latest contender: General Motors. The American automaker recently purchased Cruise Automation, a San Francisco-based self-driving vehicle company. The purchase […]

Media Monitoring Company Sought For Canadian Space Agency

The Canadian Space Agency

The Canadian Space Agency (CSA) has issued an RFP for “specialized media monitoring services in order to bring a regional and national dimension to its press review system and to help implement the communications program of the Communications and Public Affairs Directorate.” Work required: Monitor media on a daily basis, including Saturdays and Sundays, using […]

Integrated Media and The Evolution of Public Relations

Technology PR

Technology is a double-edged blade for major industries and their public relations. New technology disrupts and often distorts public perception of a product or brand. In the old days, newspapers, ordinary mail and “film at 11” were the mainstay. These kept the period between public engagement and production at fairly regular intervals. This meant mistakes […]

JetSmarter Announces Latest Brand Ambassadors

JetSmarter Brand Ambassadors

Roster Includes Athletes, Real Estate Brokers, Supermodels, Among Others NEW YORK, NY, March 1, 2016 – Leading private jet booking app JetSmarter announced today its latest round of influential ambassadors who will represent the ground-breaking company in various ways throughout 2016. New Ambassadors include: American Real Estate Agent and Developer, Oren Alexander Real Estate Agent […]

Dynamic PR in the Digital Age

Digital PR Dynamic PR

Digital PR is evolving at an accelerating rate. While it will always be true that content messaging is the core of public relations, if your content strategies don’t keep up with current trends in information distribution and user habits, you will be left behind as the world continues spinning faster and faster. Here’s the reality, […]

North and West Texas Utilities PR Struggles

Oncor

Oncor, a utility company in Texas serving approximately 3 million homes and businesses is in the middle of a takeover bid by the company owned by the Ray L. Hunt Family. They’ve made a bid to buyout the largest stakeholder (80%) and parent of the utility company – Energy Future Holdings (EFU) to transition it […]