Town of Mansfield, Connecticut Seeks Public Relations Agency

TOWN OF MANSFIELD, CONNECTICUT SEEKS PUBLIC RELATIONS AGENCY

The Town of Mansfield and the Mansfield Board of Education are requesting proposals from qualified Public Relations & Marketing professionals to provide consulting services for the Town and the Board of Education.

Background:

The Town of Mansfield, Connecticut has a population of approximately 26,000 (roughly 14,000 year-round) and is located in the northeastern corner of the state, approximately 25 miles east of Hartford. Home to the University of Connecticut, Mansfield offers the blend of rural and suburban living in a large university setting. Storrs Center, construction of a new mixed-use urban center, was recently completed. Mansfield has a variety of cultural and educational offerings, as well as an abundance of natural resources ideal for activities such as hiking, cycling, and kayaking.

The Town operates under the council-manager form of government. A nine- member elected town council functions as the legislative and policymaking body and an appointed town manager serves as the Chief Executive Officer responsible for overseeing the day-to-day operations of the Town. The Mansfield Board of Education has a nine-member elected board, and an appointed superintendent of schools serving as the chief executive officer of the school district. The Mansfield Board of Education provides public schools for children living in Mansfield grades PreK-8. The District serves 1,132 students and includes one middle school and three elementary schools.

Scope of Work:

Services include: assisting with content for the Town and Board of Education’s social media presence; special communications regarding municipal and school facility needs and projects including school construction projects; assisting and working with a selected vendor to coordinate the redesign of the Town and School’s websites; marketing and branding the community; and assistance with other Town and Board of Education correspondence and publications.

Due Date:

November 1st

Address:

Town  of Mansfield
4 South Eagleville Road
Mansfield, Connecticut 06268-2599

Agencies with strong government experience include APCO Worldwide and Cohn & Wolfe.

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