TransMedia Group, a public relations agency based in Boca Raton, Florida, has recently announced the opening of its first office in Sao Paulo, Brazil as part of the firm’s international PR expansion. The company opened offices in Paris and Beijing earlier this year.
The South American expansion made sense, as Brazil is slowly becoming an economic superpower in the region.
“Brazil has become an economic superpower and TransMedia can play a role in promoting more trade and commerce between Brazil and the U.S.,” said Tom Madden, TransMedia Group’s CEO.
TransMedia has extensive experience on the Brazilian market, having represented in the past Brazilian agencies as Associacao Brasileira de Franchising (Brazilian Franchising Association), which promotes expansion of Brazilian franchising to the U.S. Market.
In addition to opening an office in Sao Paulo, TransMedia Group has also signed a strategic partnership with Atitude Press, a communications firm in Brazil, agreeing to refer business to one another and serve the publicity needs of their respective clients in each other’s home country.
Louise Canuto, TransMedia Group’s Brazilian-born Director of Public Relations, will serve as liaison between TransMedia’s U.S. headquarters and Brazil office. She has a bachelor’s degree from the University of Florida and is obtaining her master’s from Lynn University.