Like the CIA, TweetLevel Gives You Twitter Intelligence

With TweetLevel, Edelman tried to deliver unprecedented Twitter intelligence, and it lived up to that promise so far. But now, TweetLevel has been upgraded to deliver even more, enabling users to identify influencers; giving real-time insight into current conversations; analyzing short links; and much more.

TweetLevel: advertised as a GPS for navigating influence

Launched four years ago, TweetLevel was created by @jonnybentwood and @alexparish at Edelman, to give PR and marketing professionals a tool to measure influence on Twitter. The new TweetLevel offers much more, classifies Tweeters according to their influence type; but also offering important Twitter intelligence data.

Using TweetLevel you can now see, without ever needing to log in, or grant TweetLevel access to your Twitter account:

who are the top influencers retweeting your tweets;
what day of the week and what time of the day users engage on Twitter
a clear overview of the most recent tweets of a given user
a clear overview of the context – through word cloud, which show the most important keywords tweeted by a specific user
activity in number of tweets per day
tweet count in times of day
influence, popularity, engagement and trust scores

The idea behind TweetLevel is that influence without context is irrelevant, and the features make this particular Twitter analytics tool more useful for PR professionals than the ever-popular Klout. You can use TweetLevel to analyze virtually any Twitter profile, but also to analyze links and #hashtags.

For links, you can see clearly how many times they were tweeted, retweeted and also how many impressions they generated. You can also see who were the top users by share of voice, and identify the retweeters. You can then export the data, to save the report.

TweetLevel links.

And that’s not all. In fact, TweetLevel is one of the most in-depth tools of its kind, offering you all the key facts showing engagement, demand and reach metrics at a glance. You can see which are the most influential people tweeting about a certain topic; you can analyze how much are people tweeting about a certain topic compared to others; you filter results only on the language you want, a specific phrase, hashtag or link; and the list goes on. It’s really scary how much you can find out about your fellow tweeps with TweetLevel. Can you imagine this tool in a year from now on? How much more refined can it get?

Terror and Catastrophe Be Gone: Feeling Safe and Warm in Toasty Europe

This morning on the outskirts of Trier, Germany, we awoke positive and enthusiastic as ever. At noon, even despite the fact it is only 8 degrees Celsius, we still believe it when experts tells us Earth’s atmosphere and weather is just fine. The Gulf Stream is fine, we’re all just fine, and dandy too.

Eurovision 2013 and Why “What If” Won’t Ever Happen, Not Ever

This year’s Eurovision contest showed promise. Promise of human beings coming together in Europe, maybe across the world. Now, days after Denmark’s Emmelie de Forest, sanging the winning song in the finale, Only Teardrops the idea and ideology still enshrouds Europe. With Azerbaijan launching an investigation into its own voting schema, and an enrage Russian fan base, the Europe of medieval times just doesn’t seem so far off.

Jon Ola Sand, Executive Supervisor of the Eurovision Song Contest - Courtesy Eurovision

ZOA Calls for Israel Commentary on Netzarim Junction Affair

The Zionist Organization of America (ZOA) is calling for the state of Israel to hold a press conference to address a new investigation into what they say is a libelous past report on a Palestinian youth shooting.

A world, a people, outraged by reporting of an incident - courtesy Al Durah Project

EXCLUSIVE: Columbia Sportswear Sends Out RFP

Just in, Columbia Sportswear has sent out a request for proposal (RFP) for entertainment marketing firms to attend a coming campaign to focus on the Columbia Sportswear target demographic. Columbia Sportswear Company owns Columbia, Mountain Hardwear, SOREL, Montrail and the Pacific Trail brands, but according to the request questionnaire the company sent out, the focus will be exclusively for the Columbia brand name.

Ronn Torossian on Brand Angelina Jolie

With Angelina Jolie being lauded as a hero worldwide for her valiant effort to have a preventative double mastectomy, there’s also the BRAND and PR story of Angelina Jolie. Even previous to this, Jolie’s brand has shined – Best-selling PR Book “For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations” by CEO of 5WPR Ronn Torossian had a section on Jolie.