Twitter came up with a better way to promote companies that pay for Twitter ads, by placing them at or near the top of your timeline. As you already know, Twitter is shy to call sponsored tweets ads, paid, or anything that may imply a form of cash. Instead, they name them Timely Tweets, or Promoted Tweets and now, these are “easier to see” by consumers, to the delight of those who buy them:
“These Promoted Tweets will scroll through the timeline like any other Tweet, and like regular Tweets, they will appear in your timeline just once. Promoted Tweets can also be easily dismissed from your timeline with a single click,” – Twitter informed with an official blog entry.
In the upcoming weeks, depending on who you follow, you’ll probably notice Timely Tweets from any of the following Twitter promoted Tweets partners: Best Western, Dell, Gatorade, Groupon, HBO, JetBlue, LivingSocial, Microsoft Xbox, Red Bull, Sephora, Starbucks, Summit Entertainment’s “50/50”, TNT and Virgin America, and so on. According to Twitter, you may also see Promoted Tweets from non-profit organizations you follow.
Fortunately, if you find the Timely Tweets too annoying, or irrelevant, you can remove them from your timeline, as you remove any other undesired tweet.
Despite all its efforts of pushing Promoted Tweets as a form of advertising, Twitter still has a long way to go to get international interest. So far, most of the deals come from US based companies. If the Timely Tweets prove more effective, there will probably be more advertisers willing to test the waters. Until then, Twitter keeps on testing.