Brilliant U-Haul Social Marketing Campaign

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Just in time for the holiday giving season, U-Haul – a name synonymous with do-it-yourself moving – has kicked off an exciting #UHaulFamous photo-sharing campaign that raises money for charity while celebrating the adventure of moving.   

From now until December 31, 2014, when you Instagram a photo of your own moving adventure with the hashtag #UHaulFamous, not only will U-Haul donate $1 to the American Red Cross,but your photo could end up featured on one of 1,000 limited edition U-Haul trucks sweeping North America.

Behind U-Haul’s recent foray into the social space is next generation EVP Stuart Shoen, 34 year old grandson of U-Haul co-founders who started the company in 1945;  the company’s evolving marketing strategy seeks to revitalize the age-old brand’s visibility and relevance among new and younger audiences by emphasizing social good and engaging with them meaningfully, online.

“Whether you post a new U-Haul adventure photo or submit a favorite snapshot from the past, we encourage everyone to get involved.  The #UHaulFamous campaign is focused on sharing the milestone moments from a DIY moving community that has been thriving for almost 70 years in a way that is not only fun, but supports an amazing cause,” said U-Haul Executive Vice President, Stuart Shoen. “In that spirit, we couldn’t think of a more deserving organization to benefit from this initiative than the American Red Cross, which makes such a profound impact on the people and communities they serve each day.”

In addition to submitting via Instagram, #UHaulFamous photos can be submitted online at www.uhaulfamous.com, where entrants can track the whereabouts of their photos that are selected for printing.  People are also encouraged to keep up with the latest updates by following @gouhaul on Instagram.  5WPR represents U-Haul.

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Comments

  1. Amanda says

    A great example of a philanthropic CSR program that benefits the company and strengthens the brand on Instagram at the same time. I will be interested on follow up on this and see if it makes a difference in sales.

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