A successful career in Public Relations will require you to be gregarious and business savvy. After all, you are going to have to command a small army of people to do as you say. The most successful PR specialists are not afraid to be crude and bluntly honest. They know what needs to be done in order to smooth rough publicity or to get an important event in order.
Some of these skills can only be learned on the job. However, many majors can keep you on your toes and ready for your first day on the job in a PR firm too – so read on to learn more about some different pathways to this exciting career.
A degree in Business is an obvious win, because it will teach you the basic principles of running the show. You will learn economics, marketing strategies, and best practices in a consumer-driven market. Majoring in Business is also one of the most practical choices you can make if you want to own your own Public Relations firm one day. Alternatives: Math, Economics
A good PR representative needs to know how to communicate and speak properly. English is a great major that will teach you the fine art of writing and research. It will make you ready to work for those days when a client needs you to be in top form. PR is not all about glittery parties and events. It will require dedication and plenty of research if you want to attract the best clientele. Alternatives: Classical Studies, Philosophy,
An acting degree could take you far in the PR world. You will know how to put on the proper airs in difficult situations. Plus, you will always be ready to shine no matter how you feel. Performing Arts can also include dancing, singing, or anything else that will make you confident in front of other people. This is a must have quality for people working in Public Relations. Alternatives: Set Design, Speech
Every PR person needs to know how to operate the latest technology. This will keep you up to date on your clients and chosen industry. You need to know the who, what, where, and why of every party and piece of gossip. A knowledge of computer programming will also keep you on top of the latest technology trends that will be great for your firm, and your skills will be invaluable anytime anyone in your office has a technical problem. Alternatives: Graphic Design, IT Specialist
Obvious majors like communications, journalism, or even PR itself will give you all the tools you need to be successful. However, it is the unexpected majors that may give you a leg up on the competition. Never be afraid to study what you love because it will make you more passionate about your work. In fact, an unlikely major may help you land your dream job or internship through unique networking opportunities only offered to your major. Do not be afraid to be creative because that will ultimately help you define your own path to your Public Relations success!