University of Maryland Issues Marketing RFP

University of Maryland University College (“UMUC”) seeks proposals for professional firms to be hired as a marketing arm of the university. Services may include six primary categories of service:

1. Creative Strategy and Direction;
2. TV and Video Creative and Production, including but not limited to short and long format videos;
3. Radio Creative and Production (including script development);
4. Digital Advertising Creative and Production (copy and design), including but not limited to display, landing pages, email templates social and multimedia;
5. Print Advertising Creative and Production (copy and design); and
6. Out-of-Home Creative and Production (copy and design), including but not limited traditional billboards, digital boards and transit.

Scope of Work:

Services may include six primary categories of service including creative strategy and direction; television and video creative and production; radio creative and production; digital advertising creative and production; print advertising creative and production; out-of-home creative and production.
1. Creative Strategy and Direction must:
a. Provide strategy, oversight and guidance in all creative development.

2. TV and Video Production (including but not limited to short and long format videos):
a. Provide strategy, oversight and guidance in all creative development;
b. Be capable of developing or taking UMUC script concepts and carry them from concept through production to final delivery;
c. Have the necessary expertise to produce industry-leading work that may include, but is not limited to;
i. Creative direction of video crews, actors and non-professional talent;
ii. Pre-and post-production services;
iii. Script development, refinement, set design and art direction;
iv. Voiceover and ADR recording; and
v. Editing that may include special effects.

3. Radio Creative and Production (including script development):
a. Provide strategy, oversight and guidance in all creative development;
b. Be capable of developing or taking UMUC script concepts and carry them from concept through production to final delivery;
c. Have the necessary expertise to produce industry-leading work that may include, but is not limited to;
i. Creative direction of producers, actors and non-professional talent;
ii. Pre-and post-production services;
iii. Script development, refinement, and music selection and direction;
iv. Voiceover and ADR recording; and
v. Editing that may include special effects.

4. Digital Advertising Creative and Production, including but not limited to display, landing pages, email templates social and multimedia:
a. Provide strategy, oversight and guidance in all creative development;
b. Support digital design and development projects to fulfill objectives of the Marketing Office; and
c. Provide current technologies to support digital creative efforts.

5. Print Advertising Creative and Production (copy and design):
a. Provide strategy, oversight and guidance in all creative development;
b. Copy and design development and refinement;
c. Support print design and development projects to fulfill objectives of the Marketing Office; and
d. Strategy, oversight and execution of photoshoots as needed.

6. Out-of-Home Creative and Production (copy and design), including but not limited traditional billboards, digital boards and transit:
a. Provide strategy, oversight and guidance in all creative development;
b. Copy and design development and refinement;
c. Support print design and development projects to fulfill objectives of the Marketing Office; and
d. Strategy, oversight and execution of photoshoots as needed.

Due Date:
January 22

Address:
UNIVERSITY OF MARYLAND UNIVERSITY COLLEGE
3501 University Boulevard East
Adelphi, Maryland 20783

Strong contenders could include Zeno Group or Hunter PR for this assignment.

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