10 Valentine’s Content Ideas that Make Your Customers Love You Back

With Valentine’s Day around the corner, how do you attract more buyers and readers to your site? Are you employing any content marketing strategies to boost traffic and ROI? If you don’t know what works, we’ve got a few answers for you. From infographics to articles that trigger emotions and beyond, the following are the top content marketing strategies you could employ this week.

1. Videos that tell a love story (or not)…

Valentine’s day is all about love, and emotion. Victoria’s Secret Valentine’s Day 2013 commercial below tells you that “Love Is All We Need” (Tommy Edwards), and shows the stunning Candice Swanepoel, Barbara Palvin, Lily Aldridge and Behati Prinsloo in sensual poses, whispering “I love you” as the love story unfolds with red rose petals, and sexy lingerie.

If you think that Valentine’s Day is overplayed and over rated, you can score good points with something like last year’s Gentlemen’s Rant:

Oh, and if you are single, there’s something for you too:

2. Infographics that go with the flow…

You can create a holiday-themed infographic for about every niche there is. Below, a Valentine’s Day infographic by Monetate shows you how US consumers usually spend on Valentine’s. But if you have a travel site, for example, you could create an infographic featuring the top destinations to celebrate (or fall in) love.

valentine day infographic

3. And they call in puppy love…

Or kitten love, or any other cute little critter you can think of. Use images that trigger emotions to illustrate you content. Make them shareable and brand them. When fans share them on Pinterest, Facebook or other social networks, your brand may get even more exposure than by paying for ads.

This is based on a recent study by HubSpot, which revealed that photos on Facebook Pages receive 53% more likes than the average post; and attract 104% more comments than the average post.

happy valentines day

4. Dare to be different…

It may be Valentine’s Day, but it doesn’t have to be all pink (although girls do tend to like it more). If you have the goods, you can even turn Valentine’s Day blue. Who doesn’t want Tiffany jewelry? See how Tiffany reinvents the color of Valentine.

5. Valentine’s Day press…

Press releases may be old school, but they work, especially coupled with special Valentine’s Day promotions. Show your customers how much you love them, by offering them discounts and special deals. Don’t be afraid to spread the love. Send that jurno a box of chocolates – after all he (or she) is doing you a great favor. And no one can resist chocolates, not even Barry Schwartz…

6. Hate it, if you must, but be smart about it…

You don’t have to be single to “hate” Valentine’s Day, but use that rage to your benefit. Marie Claire on Yahoo! Shine made damn sure that her list was up way ahead the big event. Among her 10 things she hates about Valentine’s Day, this one stands out: Those gross taste-like-sidewalk-chalk conversation hearts.

7. Engage your audience with a quiz, or a poll…

Keeping up with the “hate” lists trend, see our poll below, and tell us what you hate about Valentine’s Day:

8. Take a trip down memory lane…

Hallmark’s first ever card was a Valentine’s card, so the company has strong reasons to celebrate Valentine’s Day. A look back to Valentine’s through the years may be just what you needed if you sell something similar. Hallmark’s Vintage Valentines can inspire all kinds of companies: florists, chocolate makers, retailers, and so on. Just show your customers how you celebrated love in the past, to give them original ideas for the future.

9. Send those newsletters out…

Newsletters work best for seasonal promotions, so if you have something lovey-dovey to offer, this is your time. Last minute works for the likes of Amazon.com and others, selling deals. Since Valentine’s Day requires a bit of planning, send the newsletters at lease 7 days prior to the big event. Remember: Valentine’s Day is the second largest gift-buying holiday of the year, surpassed only by Christmas.

10. Reward the most engaged customers with a free gift…

Nothing says “I love you” better than a freebie. Don’t force your customers to buy something just to get it. Not this time. Instead, see who are the influencers talking about your brand and products on Twitter, Facebook, Pinterest, Google+ and elsewhere, and send them your love. Make it something they can actually touch or benefit from. If they know that you love them, they will love you back.

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