The viaNetwork didn’t start a trend with their innovative viaRésumé software (video-integrated application for résumés), designed to help job candidates showcase their skills through video-presentation and interviewing software. But they certainly continued it.
For those unfamiliar with the trend, video résumés, or Visumés, were introduced in the 1980s, long before the digital technologies of today, which now open so many opportunities. Like so many novel ideas, the video résumés were topic of debate and controversy. Because videos reveal a lot about a person’s race, sex, and age, many critics feared that video résumés would lead to potential legal hassles based on discrimination and racial profiling.
But in the late 2000s, video résumés seemed to gain more and more popularity, propelled by video résumé startups and sites that employed digital technologies and video sharing networks to help job seekers promote themselves in an increasingly competitive job market. Digital interviewing platforms like Hire Vue took off, and soon, video résumés sites populated the web, each offering more affordable tools for jobseekers to present themselves in front of potential employers. The viaRésumé by The viaNetwork is just one of the many.
Face the Boss tries to influence the market in the UK, while ResumeTube, one of the first video résumé sites, seems to lose momentum, with close to no updates since 2011. But there’s still a long list of video résumé sites to watch, including Mayomann, Resumebook, VidRes and others.
While the mere existence of these sites is not enough to label Video Résumés as a new trend in HR, the fact that in 2011 more than 100 million Americans watched online video content on an average day, representing a 43-percent increase versus 2010, according to comScore, is indicative of a healthy and growing video marketplace, where résumés can find a strong niche. And more and more social media journalists attempt to promote video résumés as an alternative to traditional “boring” CVs, alongside with social résumés, LinkedIn profiles and the like.
Since 2006 when Aleksey Vayner’s Impossible Is Nothing video résumé became a viral hit, and 2007 when Benjamin Hampton got an interview with Waggener Edstrom Worldwide after submitting his video résumé, the noise around this form of applying for a job faded somehow. Till 2009, when Alec Biedrzycki’s claim to fame produced this:
Now Biedrzycki is an Inbound Marketing Consultant for HubSpot. Still unclear whether the video landed him the job, but you have to give him credit for brilliant creativity.
Yet not all video résumés are created equal, and some are utterly mediocre. There’s also an issue with how people act in front of the camera – some are less comfortable then others, some fail to be themselves – in this case, video will only provide a distorted view of someone’s abilities and personality. Will video résumés revolutionize the job-search process? Hardly. But they can be a viable alternative to traditional CVs for some.