VTech, a company that develops educational toys, has picked Ogilvy Public Relations Worldwide to work as their agency of record. The PR company will be working with their 360° Digital Influence team to create brand awareness for their client. The focus will be on using social media, as well as traditional media to promote the learning toy company.
“Our consumer team has a strong history working with toy and game clients and looks forward to providing that background and expertise to a brand and products kids love,” added Sandra Saias, executive vice president of Ogilvy PR’s Strategy+Planning group. “The opportunity to work with VTech has created excitement within the Ogilvy network and we are eager to further our relationship with them.”
VTech is the Electronic Learning Products (ELP) Category and has produced a number of learning toys that have won awards around the world. The company has been creating products to make learning fun for kids ages newborn right through to teens since 1980. Their products include the V.Smile TV Learning System.
“2010 is a very important year for VTech as we prepare to launch some of the most innovative toys in our history,” said Tom McClure, director of marketing of VTech Electronics North America, LLC. “Ogilvy PR’s ability to broaden VTech’s digital footprint and outreach in a few short months in 2009 led us to expand our relationship and award the agency our traditional media relations work, as well. We are proud to have them as one of our marketing partners.”