2013-05-22

Watermark and KMRS Partner for Strategic Marketing



KMR and Watermark

Watermark has begun developing a new global strategic marketing communications platform in partnership with KMRS. Watermark provides solutions in Engineering, Telecom, Finance, Chemical Processing, Aerospace, Defense, Mining and Technology.

The company creates are sults-oriente approach as each initiative begins with the design of targeted messaging for distribution across multiple channels.

KMRS supports high profile United States government clients and defense corporations to keep leaders in Congress and the Pentagon engaged in the progress of various “Keep Sold” programs. Kathleen Ryan, President of KMRS shares her enthusiasm for the partnership:

“Teaming up with Watermark will open avenues to support education and awareness for KMRS clients that will directly assist them in delivering value for government initiatives and taxpayers. I could not have found a more professional, innovative and experienced full-service strategic marketing communications firm.” Terry Marin, President of Watermark adds: “I am excited about this opportunity. Together, we can dramatically improve the quality and clarity of communications related to critical national programs and priorities.”

Columbia Sportswear Sends Out RFP

Just in, Columbia Sportswear has sent out a request for proposal (RFP) for entertainment marketing firms to attend a coming campaign to focus on the Columbia Sportswear target demographic. Columbia Sportswear Company owns Columbia, Mountain Hardwear, SOREL, Montrail and the Pacific Trail brands, but according to the request questionnaire the company sent out, the focus will be exclusively for the Columbia brand name.

Columbia Sportswear

Ronn Torossian on Brand Angelina Jolie

With Angelina Jolie being lauded as a hero worldwide for her valiant effort to have a preventative double mastectomy, there’s also the BRAND and PR story of Angelina Jolie. Even previous to this, Jolie’s brand has shined – Best-selling PR Book “For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations” by CEO of 5WPR Ronn Torossian had a section on Jolie.

Angelina Jolie courtesy Gage Skidmore

Small Company Perspective on the FleishmanHillard / Edelman Debate and the Future Direction of Public Relations

Marketing, editors and public relations professionals all have the same goal, but how they develop the messaging is completely different.

public relations

Our World in Pictures This Week: May 12, 2013

From Hot Rod icon Dean Jeffries’ passing, to UK Prime Minister David Cameron’s visit with Russia’s Vladimir Putin, this week had its share of ups and downs. In keeping with our weekly series of photo reviews, here’s the week of May 12th in review.

Dean Jeffries - Courtesy George Barris and Kustomrama

People Switch to Traditional Gifts for Mother’s Day, Moms Prefer Daily Help

As Mother’s Day is getting closer, the rush to purchase a gift already started. But many find that they already bought their moms a smartphone, a tablet and other fancy gadgets their mothers may or may not really find useful. So what’s next?

TheBusinessofGiftGivingOnline-1_zps2d29c62e
Kathryn Buford About Kathryn Buford

Kathryn Buford is a PhD candidate in sociology as well as a copy-editor and freelance writer. Her work has been featured in various online publications as well as her own site, Live Unchained, where she writes about women's arts across the African diaspora. Follow Live Unchained on Facebook, and Kathryn's musings on technology, art and society on Twitter @yeskathryn.