Whether you noticed or not, FTI Consulting bounced into the top US PR firms contention via O’Dwyer’s list of top agencies. The space formerly held by either Melissa Waggener Zorkin’s Waggener Edstrom, or APCO Worldwide, is not firmly in the hands of Ed Reilly’s global firm. For today’s matchup of Twitter prowess we pit the almost legendary Weber Shandwick against FTI to see just who has a handle on social media dominance.
I’ll give you a hint on this one. The puny, skinny contender with 415 followers is going bite canvass early in the first round. Even though FTI has snatched revenue victory spoils from beneath the feet of a dozen top US public relations firms in the last 12 months, their web footsteps are pretty silent. But maybe not for long, see the match scorecard at bottom.
Follow – There’s no contest here. Weber Shandwick’s numbers are just their US Twitter profile too. This aspect of the matchup looks a bit like Muhammad Ali versus Pewee Herman or…
Listening Post – FTI makes a bit of a comeback in follow ratio, but the low numbers do not accurately reflect anything for them. As for engagement, this one has to go to WS too just, but FTI does have on boxing gloves :)
Now that you mention it: – BOOM! A Knockout. WS with huge MT numbers sucker punches FTI and a bunch of others where Klout is concerned. BTW if you measure things by Klout, WS is 61 and FTI is 46.
Timing is nearly everything – Here FTI is clearly trying to catch up for lost ground. They even have some weekend tweets going on. We’ll have to see if they can get things going fast enough to make the next round.
Who won? If this were a real boxing match, it would be cartoonist. Weber Shandwick Worldwide would be Popeye smacking FTI out of the arena.