What’s Happening at 5WPR, Edelman, W2O Group, Bratskeir & Company, and Joyce Sevilla PR

5W Public Relations Now Repping Selby Jenning

Selby Jennings, global recruitment organization, operates under the larger umbrella of Phaidon International and they just signed with 5W PR as their agency of record for public relations efforts. Selby Jennings specializes in recruiting high-performing mid-to-senior leadership for the financial and banking sectors. Selby Jennings is one of five micro-specialist recruitment entities under Phaidon.

5WPR also announced it has expanded its Digital Marketing team, adding Grant Powell as Vice President of Digital Strategy, and Melissa Olund as Vice President of Digital Content, reporting into Senior Vice President, Elizabeth Minton.

Edelman’s New Report Shows Public Trust is Low

Fake news and lack of communication are having a negative impact on the public’s trust of US institutions from what Edelman’s 2018 Trust Barometer shows. It dropped 23 points from 2017, now standing at only 45 points. The extremity of the impact earned it a title from Edelman – “The Battle of Truth.” The online survey was done during the fall and had 33,000 people respond.

The drop in confidence was due to many factors including politics, mass shootings, political gridlock, response time to natural disasters, and way too much disinformation. From the opposite side, China’s institutions are now the most trusted by the general population. Stephen Kehoe, Edelman’s Global Chair of Reputation, said: “Essentially, [companies] become their own publishers of information. Packaging and putting information out using credentialed voices of authority, where we’ve seen an overall rise, those seem to be the way in which comms can [see] glimmers of hope in pushing the agenda forward.”

New President Named at W2O Group

Jennifer Gottlieb just named president of W2O Group’s marketing and communications network based in San Francisco. Gottlieb has been with the agency since 2006 serving in various leadership positions including COO and client service leader. She previously worked at Cohn & Wolfe as managing director, Makovsky as account supervisor, and Edelman as a senior account exec. Her duties in the newly created position include being in charge of WCG, Twist, and Pure for W2O.

RITUALS USA Chooses Bratskeir & Company as Social Communications Agency

RITUALS USA, a US luxury and home brand just appointed Bratskeir & Company as their PR and social communications agency of record. RITUALS is also Europe’s leading bath and body brand. Their products are based on the ancient traditions and wisdom from Eastern thought and culture. All products encourage a more relaxed pace and finding joy in smaller things.

The “slow down” vibe will be emphasized by Bratskeir & Company’s new campaigns through influencers, media, and consumers. One of the strengths B&C brings to the table is their proven track record with the media and strong influencer relationships.

Joyce Sevilla Launches New Celebrity PR Firm

Sevilla recently left her position as acting leader of US PR at EFG, an entertainment marketing and publicity agency, to open her own firm, Joyce Sevilla Public Relations – launch party was over the weekend at Avenue. New clients include The Sayers Club, 1iota Productions, and Beam Networks. In the past, she’s worked with Tinder, Marquee Dayclub (Vegas), JIVE Records – including their stars such as Backstreet Boys, and Britney Spears.

Sevilla said: “As the industry continues to evolve, it’s important to progress with it. From years of being on the front lines working events and launching new brands, having my finger on the pulse allows me the advantage of always staying a step ahead. My agency will offer a fresh forward-thinking and multi-dimensional approach which will get us to the finish line first.”

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