Borderline PR campaigns offer food (sorry for the pun) for thought as to where we are headed professionally, and sometimes for society as a whole. Has the public become so jaded and cynical that “funny” for the sake of just being cute is the new dogma for public relations too? Burger King just created a Facebook application called Whopper Sacrifice that borders on the sadistic for some. Ok, like Wimpy, I might make friends with you today and trade you for a hamburger on Tuesday, so what’s your problem?
Is this new campaign marketing genius, or is it simply too negative and trendy to be considered either tasteful or even fun? We thought about including Burger King in today’s PR Goofs category, but given what passes for PR for some these days, we thought it would be better to solicit other professional opinion.
For A Hamburger Today…
Okay, a flame broiled fat burger is as good for me as it is for the next All-American Boy, but dumping friends to win one? The premise of this app is to get Facebook members to dump 10 of their friends to win a Whopper. I expect, given what we know about Facebook err, Facepoop apps, that millions of people will be eating at Burger King shortly, but as far as PR goes, I wonder if BK’s PR department just said something like; “God wills it, let it be so” or something. For me, the campaign teeters on the Goofy and unprofessional.
So, if we can garner your opinions as PR experts, or even as consumers, then perhaps a little more light might be shed on exactly what is appropriate marketing for PR in the 21st Century. Give us your honest opinion of this campaign if you will. By the way, if any of you dump me as a friend on Facebook, I hope you got fries with it.