Louvre Hôtels Group, the largest hotel chain in France, and one of the largest in Europe, has retained World Independent Hotel Promotion (WIHP) for search engine optimization services across all brand websites, in a continued effort to develop and adapt its digital strategy to the ever-changing digital marketing landscape. As part of the agreement, Louvre Hôtels Group is also getting a customized version of WIHPConnect™, the most complete software as a service marketing platform for hoteliers, to monitor SEO performance internationally.
“We’re very happy to work with Louvre Hotels to help increase direct bookings through better optimized hotel websites,” said Martin Soler, WIHP’s Marketing Director. “The rapid and responsive action taken by the Louvre Hotel team shows they are a dynamic team keeping up with the latest technology trends.”
Louvre Hôtels Group counts among the first hotel chains to benefit from using the recently launched WIHPConnect™. A cloud-based solution, WIHPConnect™ is the most advanced digital marketing software on the market, offering hoteliers significant competitive advantages over existing resources. Under one roof, hoteliers have access to in-depth analytics, comprehensive sales and marketing tools, as well as media monitoring tools and reports that can be accessed on-the-go, anytime, anywhere.
“We have decided to work with Wihp to give our hotels a better visibility on their own website traffic, webmarketing actions and revenues. Today, hotels need advanced tools to increase ROI and Revenues and at the same time they should to be able to take decisions to keep-up with the market growth” says Luca Gerini E-Commerce and Mobile Director at Louvre Hotels Group
WIHPConnect™ provides significant added value when compared to similar electronic offers from competitors. Hotels all over the world could benefit from adopting the software to manage their marketing campaigns, by tracking conversions, improving guest experience on site, managing the online reputation of the hotel brand, guest loyalty and more.
WIHPConnect™ also makes sense of big data, through a proprietary tracking and monitoring algorithm that shows hoteliers the most significant statistics, giving them actionable knowledge about how their properties perform online and on mobile.