Popular social marketing suite platform Wildfire today announced it will offer enterprise and consumer brand customers the ability to run video contests on YouTube. With the new feature, Wildfire becomes the first social marketing company to integrate with Facebook, Twitter, Linkedin and YouTube, allowing marketers and social media strategists to drive engagement with consumers utilizing YouTube video contests.
Over the last 12 months, Wildfire customers ran more than 7,000 video contest campaigns, generating more than 6.5 million visits. The extension of the Wildfire suite to support video contests on YouTube brand channels will make it much easier and more effective for brands to engage users, allowing them to simultaneously publish their video contests across not only YouTube and Facebook but also custom branded microsites. To complete the offer, Wildfire Social Marketing Suite provides analytics and moderation capability to help measure ROI and maximize the impact of the video contest.
“Video contests are one of our top three most effective promotion formats in terms of generating user views, which makes sense because people love to watch, share, and vote on videos that others submit,” states Victoria Ransom, founder and CEO of Wildfire. “By extending the Wildfire platform to support YouTube, we are pleased to make the benefits of running video contests on YouTube available to our enterprise customers.”
Wildfire already has customers such as Dairy Queen, Mercedes-Benz, Western Union and Sony, which already ran successful video contests on Facebook. Extension of the Wildfire suite to support video contests on YouTube brand channels was a logical next step, given the increased popularity of video contests on social media.