12 PR Hacks to Boost your Brands Visibility

2021-07-12 by Ronn Torossian

The primary objective of a PR campaign is to boost a company’s or brand’s visibility to their target audience. There are many conventional as well as unconventional methods that can be used to increase a brand’s visibility.

Referral Programs

Referral programs have been successfully employed by many companies to promote their services and products. For an added perk, many existing customers of the company will be willing to refer the product or service to others.

Guest Posts

A company can create guest posts for reputed publications in order to promote their products and services. The content that is submitted to other publications should be compelling, and generate interest in the target audience.

Use of Infographics

Infographics are a creative method of delivering data or statistics that might otherwise have a dry tone to them. Making eye-catching infographics is another way that a company can utilize to generate interest – since people will be more willing to share content that is aesthetically pleasing. 

Partnerships with Local Businesses

A company or brand can engage with the local community or local businesses to generate interest in their offerings. Partnerships with local businesses in organizing festivals or conferences can help integrate the company into the local populace. 

Freebies

A popular method that can help generate buzz and boost a brand’s visibility is handing out freebies. The freebies could be merchandise with the brand’s name or symbol on them. It could also be the company’s products that are given out as samples. Giving out free things to people can help generate interest in the brand.

Contests over Social Media

To better engage with their customers and target audience, brands use social media as a platform. Since social media drives engagement, a brand can boost their visibility by organizing contests or giveaways. If there is a premium reward for the winner, it will induce more people to participate. This, in turn, will help improve the brand’s visibility.

Focus on Appropriate Media Channels

For any marketing campaign to be successful, it is crucial that the brand sends out the right message to the right audience using the right channels. It is important for brands to understand the media channels that their target audience uses, and use their resources on those media channels. 

Podcasts

A company can create their own podcast – covering the important topics in their industry. Or they can use podcast advertising as a way to reach out to their relevant audience.

Generating a Brand Image

If a company has become established, then people will have certain positive associations about the brand and their offerings. But companies can leverage the art of creative advertising to establish themselves. It is essential that a company or brand has a consistent image and tone that can help their audience know what to expect about the brand’s products or services.

Pay-Per-Click Marketing

For many companies, pay-per-click marketing remains a strategy that brings them consistent results. With the rise of competition, it is getting steadily more difficult for the web page of a company to rant organically in a search engine. Which is why pay-per-click marketing can help boost the visibility of a brand when the results display their name at the top.

Influencer Marketing

The use of social media influencers to promote a company or their products is not a new idea, but it is an effective one. Reaching out to influencers who are in the same industries as the company, and asking them to promote the brand, can help with the visibility of the brand. Influencer marketing works. 

Remarketing Campaigns

Remarketing campaigns can help boost the visibility of a brand or a company. Remarketing is the targeting of ads to the audience that visited the company’s webpage, but left without becoming the company’s customer.

Ronn Torossian is CEO of 5WPR, a leading Pr agency

Ronn Torossian: Insights from a Native New Yorker and CEO of 5WPR

Ronn Torossian is the founder and CEO of 5W Public Relations, one of the largest independently-owned PR firms in the United States. With over 20 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected Public Relations professionals. Since founding 5WPR in 2003, he has led the company's growth, overseeing more than 200 professionals in the company's headquarters in midtown Manhattan. With clients spanning corporate, technology, consumer and crisis, in addition to digital marketing and public affairs capabilities, 5WPR is regularly recognized as an industry leader and has been named "PR Agency of the Year" by the American Business Awards on multiple occasions. Throughout his career, Torossian has worked with some of the world's most visible companies, brands and organizations. His strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards 2020 Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, Metropolitan Magazine's Most Influential New Yorker, a 2020 Top Crisis Communications Professional by Business Insider, and a recipient of Crain’s New York 2021 Most Notable in Marketing & PR. Torossian is known as one of the country's foremost experts on crisis communications, and is called on to counsel blue chip companies, top business executives and entrepreneurs both in the United States and worldwide. Torossian has lectured on crisis PR at Harvard Business School, appears regularly on CNN & CNBC, is a contributing columnist for Forbes and the New York Observer, and has authored two editions of his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations," which is an industry best-seller. A NYC native, Torossian lives in Manhattan with his children. He is a member of Young Presidents Organization (YPO), and active in numerous charities