Agency of Record

Agency of Record updates

News from Genesis-Burson Marsteller, 360 Public Relations, Havas Formula, and FleishmanHillard

2016-08-15 by EPR Staff

Pepsico India may make a change in PR representation Genesis Burson-Marsteller will fight to hold off multiple competitors this year, as Pepsico India has begun holding meetings to explore the possibility of a shift in their PR strategy. New Pepsico India VP Poona Kaul and Genesis B-M competitor Six Degrees have past experience working together, and Six Degrees has already begun handling some individual projects for Pepsico.  With the potential move, Pepsico hopes to enhance their brand marketing and highlight corporate social responsibility for all 22 Pepsico India brands, including their improved focus on fruit-based drinks, snack items, and bottled... Read More >

News from Makovsky, APCO, WE Communications, and Margery Kraus for President

2016-08-09 by EPR Staff
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Financial Pro Doug Hesney joins Makovsky Makovsky, an integrated communications firm founded in 1979 by Ken Makovsky (the current CEO and president), just hired Doug Hesney away from Dukas Linden PR as an Exec VP to lead their financial and professional services division. At Dukas, Hesney was also an Exec VP overseeing their asset management practice as well as designing measurement and analytical programs.. Turkey hires APCO Worldwide APCO Worldwide has been hired to provide “crisis communications” by the government of Turkey after a coup attempt in Turkey last month failed. But it’s just a two-week contract during August 1-15.... Read More >

PR in the News: New Clients Onboard

2016-08-05 by EPR Staff
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Finn Partners Announce Cybersecurity Growth Leading communications firm, Finn Partners, recently took new clients onboard from the fast-growing field of cyber security. As one of the largest PR firms in the field, Finn’s client portfolio now includes Appthority and Opaque. The firm also embarked on a new project with LogRhythm to expand into the U.S. market, after successfully making a name in Europe. Finn Partners also harnessed its expertise and experience in the cyber security field hosting a special networking event. The event featured executives from some of the firm’s high-profile clients, including Andy Grolnick from LogRhythm, Dwayne Hall from... Read More >

Coyne PR Cutting Back & News From 42 West And Others

2016-08-05 by EPR Staff
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Coyne PR cutting back in all areas Coyne PR announced recently the startling news that they have laid-off about 30 of their employees (14 percent of the staff) and are cutting back on benefits for those who remain. Tom Coyne, CEO, said the move is because of a combination of having hired too many people over the last year and a half, and problems caused by their CFO, Mike Sloan after he started with the firm mid-2014. According to Coyne, Sloan is no longer employed at the firm, though that change has not yet registered on Sloan’s information. Other pared-down benefits... Read More >

News from APCO Worldwide, Rubenstein PR, and Lou Hammond & Assoc.

2016-08-02 by EPR Staff
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APCO signed to help clean Nigeria’s image with U.S. APCO Worldwide has been hired by the Central Bank of Nigeria (CBN) to clean up the image of the Nigerian government with the U.S. APCO’s initial contract covers a three-month period that just ended July 17th for a fixed rate of $95K to provide strategic communications services, media relations, and stakeholder engagement within the U.S. for Nigeria. According to, more than $6 million has been spent on similar contracts with firms outside of Nigeria over the last three years to clean up President Muhammadu Buhari’s image as well as the... Read More >

News from Publicis Groupe, Finn Partners, Sitrick & Co., Rubenstein Assoc., and 5WPR

2016-07-20 by EPR Staff
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Publicis and Wal-Mart strike a deal This week, Wal-Mart signed a deal with Global PR and ad agency Publicis Groupe allowing the retail giant full access to all the agencies and resources of PG. PG’s Chairman and CEO, Maurice Levy, said “This relationship is the direct result of  Publicis’ new approach, ‘the Power of One,’ which is designed to deliver end-to-end solutions for our clients. Wal-Mart is already implementing innovative approaches to reach its customers. Our goal is to leverage all of Publicis’ assets – not just the resources of one agency – to help them in these efforts.” Though... Read More >

In the News Again with MWWPR, Ruder Finn, Teneo Holdings, and Porter Novelli

2016-07-18 by EPR Staff
Loot Crate Signs MWWPR as Their PR Representativ

Loot Crate Signs MWWPR as Their PR Representative Loot Crate has over 600K subscribers around the world and is revolutionizing how fans of a person or other form of entertainment engage with each other– those fans are called “Looters.” The loot part of their name comes from hooking fans up with opportunities to purchase entertainment merchandise while making memories. And the big news now is they’ve added MWWPR as their PR agent of record. MWWPR will be expanding Loot Crate’s reach into new channels of entertainment, building Loot Crate’s name recognition, incorporating them more into their global partnerships with brands... Read More >

News from Hotwire PR, Stanton Communications, and FleishmanHillard

2016-07-07 by EPR Staff
Fleishman Hillard PR

Global Health Tech Practice Added to Hotwire PR’s Sectors Hotwire PR has offices in Europe, the U.S., and Australia/Asia and additional affiliates around the world. They separate their business into sectors to provide deep expertise to clients. They just added another sector they can offer to clients – the Health Tech Practice, which will have 10 experts around the world working to provide the best campaigns for customers. Among the 10 specialists, they bring experience working with brands such as Qualcomm, Fitbit, Garmin, Nuance, and Samsung. Hotwire’s Group CEO, Brendon Craigie, said, “Every day we get the opportunity to work... Read More >

New PR Moves for Kovert Creative, 360 PR, Ketchum, and APCO Worldwide

2016-06-23 by EPR Staff
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Worldwide Kovert Creative Now Representing Cadillac for PR Only months after opening for business, PR firm Kovert Creative was selected by Cadillac to act as their new global AOR for that division of GM. Other GM divisions are likewise switching out their AORs during 2016, including already chosen Weber Shandwick for their largest division – Chevrolet. Both Buick and GMC are expected to open up RFP efforts later in the year. Kovert Creative was founded in 2016 partnering with global entertainment, sports, and fashion PR leader, WME / IMG. In making the choice, Andrew Lipman, Cadillac spokesman, said, “Kovert was... Read More >

Carmichael Lynch/Spong, Viacom battle, APCO, WPP, and other PR happenings

2016-06-21 by EPR Staff
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Truvia Hires Carmichael Lynch and Spong for PR Carmichael Lynch, along with their sister agency, Spong PR, have been signed as AOR for Truvia, a natural low-calorie sweetener produced from the stevia plant. CL/Spong will represent Truvia in the U.S. and aid with digital content, media, brand planning, PR, and advertising. Regarding their choice, A.J. Aumock, global marketing leader for Truvia, said, “We really liked the fact they are both outstanding agencies, and they’re under one roof, so they’re constantly aligned strategically, and we’re already starting to feel the advantages and synergy.” CL will be in the lead for creative... Read More >

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