Agency of Record

Expedia.com, currently the most recognized travel website on the planet, has just announced their new PR agency of record. The travel company has hired the HL Group to deal with everything related to public relations. The PR agency has already begun working on their tasks for Expedia. HL Group is a communications agency that specializes in strategic marketing and has worked with a range of clients in industries such as beauty, hospitality, fashion and now travel. "Selecting HL Group as our agency of record is a natural extension of the relationship that we have built with them over the past... Read More >

The Asheville Convention & Visitors Bureau, center for tourism in Asheville, North Carolina, has just hired Nurun to work as their interactive agency of record. The Atlanta Based PR firm, Nurun will be handling the online display advertising for the company, running the online campaign to boost publicity. The agency will also be dealing with buying online media and coming up with a good promotional strategy which they will later put into action. The Asheville Convention & Visitors Bureau firmly believes that it is still in the hands of the tourism industry to bring in visitors. With this in mind,... Read More >

Darling Agency, an advertising agency founded by Jeroen Bours who is best known for his collaboration on the Mastercard "Priceless" campaign with Joyce King Thomas, has announced their selection by Best Cheese. The leading cheese company chose Darling due to the results of a one month review. During the review, the Darling Agency presented the best customer education concept and thus became Best Cheese's first agency of record. They will be handling social media, radio marketing and online advertising, using a $1 million advertising budget. The first campaign will launch this month. Darling Agency founder and ceo Jeroen Bours says,... Read More >

During a recent decision to expand their business, CDI hired Susan Hanson & Associates as their agency of record. CDI is the largest supplier within North America of refurbished computers for schools and educational facilities. Now that they are planning to grow their company, they have decided to get serious about communications and Susan Hanson & Associates will be handling this area. "When we started our search for a PR firm, Susan Hanson & Associates stood out because of their strategic insight and deep knowledge of the education marketplace. Their impressive reputation in branding, ROI expertise and solid relationships with... Read More >

GeoEye, Inc. has chosen Gibralter Associates to serve as the agency of record for the imagery processing company. Gibralter is a boutique corporate communications and public affairs firm that will be handling media and press for GeoEye. The PR company will also be working as an advisor in the area of public relations campaigns. "It's a privilege to work with a technology leader like GeoEye," said Eric Bovim, co-founder and CEO of Gibraltar Associates. "The company's growth is a testament to the enormous potential that commercial satellite imagery brings to fields from national security and disaster response to oil and... Read More >

Empowered Media, LLC, has selected Krupp Kommunications, Inc. as their new agency of record, to handle their public relations. Krupp Kommunications or K2, will be working with Empowered Media to construct and execute a marketing strategy, along with managing public relations and working on brand messaging. "Jillian and I decided to work with Krupp Kommunications based on their history, experience and forward thinking strategies to assist in the expansion and visibility of the Jillian Michaels brand," said Giancarlo Chersich, CEO of Empowered Media, LLC. "Heidi Krupp and her team have the ability to present the brand with integrity and understand... Read More >

The popular hamburger chain, Smashburger, has just selected a new agency of record for their New Jersey locations, S3. The public relations agency will be handling all the company's day to day communications and handling marketing. S3 will also be responsible for boosting media awareness of new locations opening and creating a buzz around the hamburger joint. Smashburger is rapidly becoming a household name and is pleased to be moving into New Jersey. The first NJ Smashburger will be located in Montclair with Morristown and East Hanover joining in soon afterwards. With S3 as their agency of record and handling... Read More >

Rohatynski-Harlow has been selected as the public relations agency of record for SRG Global Inc., one of the largest manufacturers of chrome plated plastic parts for cars in the world. The PR firm, run by Joe Rohatynski and Marc Harlow, will be working to provide program implementation both nation and internation, as well as offering strategic counsel to their newest client. "We're an ambitious company with a positive story to tell at a time when, we believe, the industry needs to hear some good news," said Tom Schneider, director of marketing, SRG Global. "Joe and Marc are respected PR professionals,... Read More >

RTC Relationship Marketing has been selected as the agency of record for Audi of America. The marketing agency will be responsible for boosting communications with the public and increasing customer loyalty, as well as working to bring in new clients. Audi of America has 270 dealerships within the United States. The company sells a complete line of German-engineered luxury cars. 12 models were launched in 2008 and 2009, making the car company one of the best in the country for new releases. They have chosen their new agency of record for several reasons. “As we looked at the strengths of... Read More >